Creative, Ad Agencies, Clients and Trust – What happens when you trust your agency?
Posted by Scott Dunn on May 5, 2010
Being an agency gives us the opportunity to work on a myriad of projects and allows our creative process to flow. As anyone in the advertising business knows, you live and die by the creative your team produces. That marrying your creative to your clients comfort zone can be the most challenging aspect of the whole process.
Very rare indeed does the phone ring and a client truly give you full creative control on a project.
A couple of weeks ago my phone rang and such an opportunity presented itself.
What you see below is a compilation of three days of ”running and gunning” at Emory Johns Creek Hospital. Our team had full creative control of the project and to be candid with you more hours of video than we new what to do with. This, in my opinion, is what every agency lives for…The ability to create something from nothing and have your client excited they hired you!
The project scope was this: Create a video that show cases the employees at Emory Johns Creek Hospital “having fun on the job”, enter the video in the Purple Glove Dance and win. So far, we have accomplished the first two and are still working on the later.
Thank you Emory Johns Creek Hospital for the opportunity to produce this video and the latitude you gave us in your hospital. We hope you and your staff had as much fun as we did during our three days of shooting.
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