Posts Tagged ‘about u’
Posted by Scott Dunn on December 23, 2008
Does WalMart force thousands of small stores out of business? Or do their customers do it for them? The lesson is that you can’t compete with the big guys on price and variety when you don’t have a big box or big bucks.
The internet makes things even tougher for the small ones because comparison is so easy.
Here’s a story about a little guy. His name is John Lamb and he runs “Bagel Boys,” right next to a Starbucks in the Atlanta suburbs. Here’s why he is successful, and this is a template for anyone who wants to survive and prevail:
He has a great distinctive product. He worked for a big bagel chain for years, so he knows all their secrets. He knows how to make a better product even though it costs more.
He knows his market. Location is key. He chose a high traffic spot right next to a Starbucks! He stole some of their customers, and he’s proud of the comparison and the choice. The moral—don’t hide it, flaunt it!
He knows his customers and how to serve them. He calls most of them by their name, and they say, “Hi, John.” His presence is there.
He lives his business. It’s personal. The “Bagel Boys” are literally his boys. Life sized pictures of his adorable sons are the art works of his décor. It depicts them joyfully turning dough into bagels.
He sticks to his guns. He sells tasty sandwiches and salads, but he closes shop at 3:00.
“Nobody eats bagels for dinner,” he says. If Burger King wants to stay open ‘till 2 AM, that’s their problem. “I have a life after work. I want to go home with my boys.”
He knows where he’s going. I’d bet his formula works. He’s looking for a second location, and possibly franchising is in the future. But I can’t see him trading his life for a position as a corporate executive.
He has the secret. He works hard, and he smiles. “I love this business,” says John Lamb.
George Lemmond
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Posted in Advertising | Tagged: about u, Advertising, advertising alpharetta, advertising atlanta, advertising city of milton, advertising ga, advertising georgia, advertising johns creek, advertising roswell, advertising sandy springs, Alpharetta, alpharetta advertising, atlanta, atlanta advertising, b2b advertising, Bagel Boys, Burger King, city of milton, city of milton advertising, GA, George Lemmond, Georgia, gnfcc, greater north fulton chamber, greater north fulton chamber of commerce, jcba, Johns Creek, johns creek advertising, johns creek business association, johns creek chamber, marketing, marketing alpharetta, milton, money mailer, roswell, Sandy Springs, savvy shopper, savy shopper, Scott Dunn, scott t. dunn, Small Business, small business advertising, small business marketing, Social Media, sonarconnects, super coups, Town Planner, Town Planner Calendar, townplanner, townplannerga, valpak, WalMart | Leave a Comment »
Posted by Scott Dunn on October 28, 2008
For those of you who missed my first blog about Joffrey’s Coffee & Tea Company, that blog can be found here: Joffery’s Coffee & Tea. In a nutshell, Joffrey’s sent out a free packet of coffee to anyone who would blog about them. I found out about it from a couple of other bloggers who found out about it from a couple of other bloggers, and so on and so on. Viral advertising at its finest!
A couple of days ago I checked my mail and found another package from Joffrey’s. This package contained Coffee 2.0, which was a great surprise. Thanks, Joffrey’s, for sending the package my way and for keeping me caffeinated.
Why am I taking the time to blog about this? Simple. Joffrey’s does not leave their success to viral advertising alone. Rather they use viral advertising as one way to touch their target market and gain exposure. Coupled with their viral marketing is their product. They do not rely on the internet alone. Instead they use the internet to connect with people, and in turn then send people their product. This allows Joffery’s the ability to measure their advertising. As most of you know, I am not a huge fan of viral marketing by itself. This is a great example of how to use viral marketing while getting your product in the hands of people who use it.
The other reason that I am blogging about this is that Joffrey’s does a GREAT job telling me a story. Let’s face it. You can buy coffee pretty much anywhere. Coffee is not a new concept and Joffrey’s understands this. They know that I will not buy their coffee because it is coffee; rather I will buy their coffee because of how their story makes me feel while I drink/purchase their coffee. They tailor their story to their target market.
Below you will see the contents of the package Joffery’s sent out. Playing off the Internet 2.0, they have Coffee 2.0, complete with UPDATES and info on HOW TO INSTALL (where do you usually see updates and info on how to install?).
Joffrey’s - all I can say is keep up the good work. Continue to grow your business virally while putting your product in the hands of your target market. Thanks for connecting with me and I look forward to your next product.
Please click on the images below and they will open up for you to read the information on the paper and on the bag. Use your browser back button to come back to this page!
I look forward to your comments.
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Joffrey’s Coffee 2.0 update instructions
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Here is to drinking Coffee 2.0 from Joffrey’s
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Posted in Advertising | Tagged: about u, ad agency, ad agency alpharetta, ad agency atlanta, ad agency johns creek, ad agency miami, advertise in atlanta, advertise in johns creek, advertising agency, advertising agency atlanta, advertising johns creek, alpharetta marketing, atlanta marketing, b2b marketing, city of johns creek, city of milton marketing, county line, county line magazine, coutnyline, direct marketing, dunn's den, dunnsden, google, Johns Creek, johns creek advertising, johns creek business association, johns creek chamer of commerce, johns creek marketing, marketing, marketing atlanta, marketing city of milton, marketing ga, money mailer, points north, points north magazine, roswell marketing, Scott Dunn, scott t. dunn, small business marketing, sonarconnects, target market, Town Planner, Town Planner Calendar, Town Planner GA, townplanner, townplannerga, val pak, valpak, viral marketing, yahoo | Leave a Comment »
Posted by Scott Dunn on September 23, 2008
An opponent called Lincoln a baboon and a senator hit another with his cane. Not too long ago we saw legislators duke it out in Japan, and Google reports statesmen’s physical bashings in Jakarta, Taiwan, and the Czech Republic.
Are those good ole days gone forever? The worst I’ve seen lately is, “My opponent’s campaign has reached a new low with his lies and half-truths.” Really—how about really low blows with the gloves off?
I’d favor capital punishment for attacks on anyone’s family. Otherwise, let it rip.
Aren’t you sick of hearing, “My distinguished opponent, with whom I have the highest personal regard, is somewhat misguided on this issue.” That is a non-Freudian slip. What he was thinking was, “He is a bumbling fool and I question his ancestry and the circumstances of his birth.”
We need a police force that enforces non-civility in all political ads. No gentility, only verbal body slams are allowed. Politeness is very boring. Good ads are intrusive. Old-fashioned boxing (under the Marques of Queensbury rules) is being swamped by Ultimate Fights, where the only thing it seems you can’t do is disembowel. Hockey fans want fistfights, Nascar thrives on wrecks. Gladiators win with blood, toreadors earn ears. Americans want a (fair?) fight.
I want to hear what they really think about issues, and what they know about the other guy’s deficiencies (read dirt). Here’s a format that will work for any televised debates:
- In an isolation booth with one mike
- Just the two of them, seated facing each other, three feet apart
- They take turns asking any question they choose
- The other one has one minute to answer, then the first one can shout over
- After five minutes a bell rings and the other guy asks his question
- Two hour limit
All’s fair in love and war. Why not in elections? Let’s fight!
George Lemmond
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Posted in Advertising | Tagged: about u, advertise, advertise in north fulton, Advertising, advertising alpharetta, advertising ga, advertising georgia, advertising johns creek, advertising roswell, advertising sandy springs, alpharetta advertising, alpharetta marketing, atlanta advertising, b2b advertising, b2b marketing, city of milton advertising, city of milton marketing, county line, direct marketing, George Lemmond, gnfcc, greater north fulton chamber, jcba, johns creek advertising, johns creek chamber, johns creek marketing, marketing, metro atlanta chamber, metro atlanta chamber of commerce, money mailer, print advertising, Scott Dunn, small business advertising, small business marketing, sonar, sonar connects, super coups, Town Planner Calendar, townplanner, townplannerga, valpak | Leave a Comment »
Posted by Scott Dunn on August 20, 2008
Are you giving away the farm when you give away some of your product? Are you giving away your secrets, and not protecting your family’s jewels?
Assuming you are a believer in your product and are proud of it, sampling is the most potent arrow in your marketing quiver.
If a picture is worth a hundred words, then a taste is worth a thousand pictures. One definition of a sample is, “A representative part from a larger whole presented for inspection as evidence of quality.” How could there be a smarter prelude to winning marketing?
Some of the greatest food chains are Wegman’s (Rochester, NY) and Whole Foods.
You can’t get out of one of their stores hungry, because the have fed you with delicious samples. And it’s hard to leave without spending a bundle.
There are many ways, other than eating, to sample your goods:
- Barnes Noble wants you to read books, so they make that inviting and easy. They don’t care if you mess up their displays or spill coffee. You will ultimately buy books.
- A good car dealer lets you take a car home for the weekend.
- A masseuse gives you a free neck rub.
- The “spritzer” in Macy’s cosmetics aisle gives you a breath of alluring air.
- A financial planner or a marketing consultant gives you a free hour of advice.
- A stand-up comedian starts with a chuckle, and preacher invokes hope.
It’s important to note that sampling should not be a preview of the price. It’s a demonstration of the confidence in your product. Don’t compete on price: only Wal*Mart can succeed in that game. Don’t give away too much.
Suppose that you are in a play-off with two others for a new customer, and you are each given thirty seconds. The first two gave good, succinct “elevator speeches.” Then it’s your turn. You announce your name, your brand’s main benefit, and bestow a sample. Guess who wins.
George Lemmond
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Posted in marketing | Tagged: about u, advertise atlanta, Advertising, advertising alpharetta, advertising alpharetta ga, advertising ga, advertising georgia, advertising johns creek, advertising roswell, advertising sandy springs, alpharetta advertising, appen, appen newspaper, b2b advertising, Borders Books, buckhead, business post, city of milton advertising, gnfcc, greater north fulton chamber of commerce, jccc, johns creek advertising, johns creek chamber, marketing, metro atlanta chamber, money mailer, roswell advertising, savvy shoper, savy shoper, Scott Dunn, scott t. dunn, small business advertising, small business marketing, target market, Town Planner Calendar, townplanner, townplannerga, val pak, Whole Foods | 3 Comments »
