Posts Tagged ‘ad agency atlanta’
Posted by Scott Dunn on April 13, 2010
- 95% of new media users believe companies or brands should have a social media presence.
- 89% believe that they should interact with their consumers in this space.
If you have to ask whether or not you or your company should be engaged in social media, go back and read the two statistics above.
Your customers and prospects are telling you that they want you or your brand to have a LinkedIn, Facebook, Twitter and other types of social accounts. They are also telling you that they want you to engage in conversations with them.
One of the questions I get asked by business owners often is “why would someone want to connect, follow, or friend ‘my company’, ‘my brand’, ‘my product’, etc.? People using your product or service already have some level of attachment to it. Social media just allows them to have a deeper attachment. If they have a question, a comment, or a concern they like that they can reach out and communicate that message directly.
One of our client’s is Copeland’s New Orleans Style restaurants. Here are some comments from people that follow Copeland’s on Twitter:
- “Going to enjoy some bow-tie pasta spinach artichoke dip @CopelandsATL with the in-laws. Oh yeah!”
- “Chillin’ at @CopelandsATL with @MissTikiBaby for drinks and desserts White Russian and White Chocolate Bread Pudding #dying”
- “Hands downs @CopelandsATL has the best brunch!!!”
- “@CopelandsATL I’ve had the fried crawfish its great. Goes great w/ a cheesecake Napoleon w/ the rum sauce/ pralines”
Some from Facebook
- “We LOVE Copeland’s. And we love our Saints!! Come on North Cobb County. Let’s get a great crowd to show up for Superbowl Sunday for the Saint’s WIN! ?I want to be with a huge group of fans at the Kennesaw Copeland’s, watching on the big screen, eating some great food like shrimp and grits!”
There are more comments, tweets, retweets, photos posted …all from people who want to share their experience with a restaurant. I’ve seen similar results with Political Candidates, Business Coaches, Insurance Brokers, Chiropractors, and a number of other businesses.
People want to be heard and if you make the effort to engage them in the social networks where they interact, they’ll talk. Often what they say will be positive thoughts and opinions about your business.
I’ll end this with two more statistics that I think are relevant.
- 51% of respondents saying that social media has influenced their online transactions.
- 78% of consumers trust peer recommendations
These two statistics reinforce the value of others posting positive messages about your company and how that can impact the purchase decisions of others.
If you’re still wondering if you and your company can benefit from social media, then I’m not sure what I can say that says it better than the statistics above. Its not so much a question of can it work but more a question of how are your going to make it work.
Sean Nelson, VP of Getting It Done
34.028926
-84.198579
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Posted in Social Media | Tagged: ad agency, ad agency atlanta, ad agency buckhead, Advertising, advertising alpharetta, advertising atlanta, advertising city of milton, advertising ga, advertising georgia, advertising johns creek, advertising roswell, advertising sandy springs, Alpharetta, alpharetta advertising, atlanta, atlanta advertising, b2b advertising, city of milton, city of milton advertising, digital advertising, GA, Georgia, gnfcc, greater north fulton chamber, greater north fulton chamber of commerce, Johns Creek, johns creek advertising, johns creek chamber, marketing, marketing alpharetta, milton, roswell, Sandy Springs, Scott Dunn, scott t. dunn, Small Business, small business advertising, small business marketing, Social Media, Town Planner Calendar, townplanner | 1 Comment »
Posted by Scott Dunn on October 22, 2009
I recently was asked to speak at a workshop on LinkedIn by a connection of mine. A week or so prior to the event I received an email from her to use to promote the event. The description headline stopped me in my tracks…”Sean Nelson the King of LinkedIn”
It took me about two seconds to fire off an email telling her to ditch the royal reference ASAP. A lot of people would call me an expert on LinkedIn, its their opinion so they can think or say what they like. I have a different different way of describing what I am. “I’m simply a small business owner that learned how to use LinkedIn and Social networking / media in order to network more efficiently and to drive new business.”
The word “expert” is thrown around way too often these days with little to back up the claim. What does a LinkedIn expert look like? How do you determine that they are an expert? The same goes for “social networking/media expert”.
I was looking at my home page the other day and noticed an updated profile for a connection of mine and someone I’ve known for the last couple of years. Curious about what changed I took a look at his profile and immediately noticed that after years in another field he was now a social media expert.
Now anyone can learn a lot about social media and be seen as an expert or extremely knowledgeable even if they’re not in the marketing or advertising field. I’m a prime example of that. I learned LinkedIn and social networking/media through trial and error trying to drive business for my insurance agency.
In this case the person had attended a couple of my LinkedIn workshops, a few other social media workshops, and was partnering with a company jumping from Google Adwords to social media. It takes more than attending a couple of workshops and working in the industry to be an expert.
So what is an expert and how do you determine if you’re one? Is it valid to claim that you are an expert or does that title have to be conferred upon you by another person? I’m not certain what the official definition is but here are some thoughts about what I think it takes to potentially be considered an expert:
Knowledge:
Without knowledge we’re not even having this discussion. You have to know the subject to claim expertise. But there’s a difference between knowing something and knowing how to use it effectively.
To be an expert you have to know both the strategies of your subject and the tactics to accomplish them. There are many people out there teaching others what LinkedIn is, not as many teaching people how to specifically use it to accomplish specific goals.
Be a Teacher:
Some might disagree with this one, but if you want to be an expert you have to not only know your subject but be able to communicate it to others so that they understand it. One of the interesting parts of conducting workshops is there is often a range of different experience levels in terms of using LinkedIn or social networking/media. Making sure each walks away with value is a challenge that requires understanding the subject from multiple perspectives.
Create not Regurgitate:
An expert is someone who takes the current discussion and advances it a couple of steps further down the road. They don’t simply repeat what they have heard or read. I think if you want to be considered an expert you have to bring a new perspective or approach to the table.
There are many people who are experts at conducting workshops on LinkedIn or social networking/media but they are not LinkedIn or social networking/media expert. You can still learn a lot from these people. Not being an expert isn’t a black mark; unless you’re not and you claim you are.
Put a Target on Your Back:
The final piece of the puzzle is that a LinkedIn or social networking/media expert needs to do is to publish their ideas for review, discussion, and disagreement. This might be done through a book, a blog, or other media. The key is that they are staking a claim and giving others an opportunity to dissect their ideas.
Wrap Up
So back to the original question…”What is a LinkedIn or Social Networking/Media expert?” Who cares. It’s not about what you say you are it’s about those who have relied upon your information and expertise say.
To some I might be an expert. To others not. My perspective is that I’m simply a small business person that began learning to use social networking/media to make money. What I’ve been able to learn simply now is a knowledge base to help other’s do the same.
In boxing, Ali was an expert and one of, if not the greatest. How would you define a Social Networking/Media expert?
SONARconnects is a full service advertising and marketing agency. We help our client’s by showing them how to develop strategies and tactics to build communities of people, communicate their message, and monetize their social networking/media presence. Our client’s includeLenny’s Sub Shop, Copeland’s New Orleans Style Restaurant (ATL), Action Business Coaching (ATL), Aussie Pet Mobile (ATL), The Frederick Group, and MyCustomDay.
If you’re struggling to understand how to use social networking/media to build brand awareness and drive new business call us and join the conversation or visit our site: sonarconnects
Sean Nelson
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Posted in Social Media | Tagged: ad agency, ad agency atlanta, ad agency miami, ad agency nyc, Advertising, advertising alpharetta, advertising atlanta, advertising city of milton, advertising ga, advertising georgia, advertising johns creek, advertising roswell, advertising sandy springs, Alpharetta, alpharetta advertising, atlanta, atlanta advertising, b2b advertising, city of milton, city of milton advertising, digital advertising, GA, Georgia, gnfcc, greater north fulton chamber, greater north fulton chamber of commerce, Johns Creek, johns creek advertising, johns creek chamber, marketing, marketing alpharetta, milton, money mailer, roswell, Sandy Springs, Scott Dunn, scott t. dunn, Small Business, small business advertising, small business marketing, Social Media, super coups, Town Planner, Town Planner Calendar, townplanner, townplannerga, valpak | 1 Comment »
Posted by Scott Dunn on September 19, 2009
I speak one language. I did learn a few word of Latin in my freshman year of college. And growing up in New Orleans and spending time in Lafayette, La I learned a few choice words in Cajun French. But for the record I claim just the one.
I don’t know a single shortened word of Text (as in to txt). No desire to learn the first. But Twitter is simple enough that even I can figure it out. For those of you still working on speaking the native language of Twitinese, I offer this basic primer course.
Tweet
A tweet is simply a statement, message, or string of words composed of a 140 or less characters. It’s a slightly elongated headline, but like a headline, the more interesting the tweet the more likely someone will react and take action with it.
@username
This is your handle on LinkedIn. I’m old enough to remember when CB radio’s were the hot thing (Think Smokey and the Bandit) and every trucker and some other interesting people had creative handles. “That’s a big 10-4 Big Momma, I’ll catch you on the flip flop”. CB’s were the Texting of the 70’s.
Want to send a tweet to someone use their handle. Respond to a tweet and it adds the @ of the person you are replying to.
Unfortunately there’s a downside too. @’s done solely for the purpose of getting your marketing message are @ssinine. There enough to make me unfollow someone. If your message can’t gain traction in a regular tweet what makes anyone think it will do better by adding my @seanenelson.
Direct Message or DM
A good idea, that isn’t much use if you have a couple of hundred followers. When I first started on Twitter I tried to look at and reply to direct messages. Now the only time I do is when I’m waiting for an oil change and have nothing better to do with my iPhone.
Automated replies when you follow someone pretty much killed DM. If you want to send someone a message you’ll have better luck putting a message in a bottle than sending a DM on Twitter.
I speak one language. I did learn a few words of Latin in my freshman year of college. And growing up in New Orleans and spending time in Lafayette, La I learned a few choice words in Cajun French. But for the record I claim just the one.
I don’t know a single shortened word of Text (as in to txt). No desire to learn the first. But Twitter is simple enough that even I can figure it out. For those of you still working on speaking the native language of Twittinese, I offer this basic primer course.
Favorite
This is Twitter’s bookmark function. If you want to save a tweet to reference at a later time simply highlight the tweet and click on the star to the right. Now you can reference a past tweet. It’s also a great way to quickly find a profile.
Retweet or RT
Gold. Money. Bullseye. Retweets are one of my favorite parts of Twitter. When I write a new blog post I can somewhat judge it’s effectiveness by the number of Retweets. This is a great way to share information and recognize someone for putting good tweets out there. The viral nature of Twitter rewards interesting tweeters
Hashtag (#)
This is the Dewey Decimal system on LinkedIn. When you tweet there isn’t a category that you assign to your tweet. So if you want your tweets to be viewable based on specific searches use a hashtag.
I try to keep up with tweets about LinkedIn. At least once a day I search the term LinkedIn. I also add the #LinkedIn hashtag when I release a new LinkedIn related blog post.
TweetUp
An excuse to hit the bar on the way home from work. A TweetUp is simply a meeting of folks that see an announcement and show up at the designated location to network and share a beer .
Tiny URL
This is simply a service that allows you to shorten a URL so that you have more characters to convey your message. I’ve seen URL’s out there that wouldn’t fit on Twitter without a trim. There are several different services that will create these shortened URL’s.
Spam
The universal word for garbage. It means the same thing here as elsewhere. Another good definition of spam is “an ineffective marketing message that actually decreases your brand value and results in being unfollowed”.
That’s the basics. Learning to speak Twitinese is easier than learning Pig Latin. Now that you can speak the language fluently get busy building your community, communicating your message, and interacting in 140 characters or less.
I’m sure I’ve missed a word or two so feel free to share.
If you need help learning another language such as LinkedIn”dia”, Facebook”en”, YouTube”ish”, Flickr”oan”, and Blog”istan” call me at (404) 663-3997 or visit the SONARconnects site for more info on how we help our clients become fluent in social media/networking.
Sean Nelson
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Posted in Social Media | Tagged: ad agency, ad agency atlanta, advertise in atlanta, advertise in sandy springs, Advertising, advertising alpharetta, advertising atlanta, advertising city of milton, advertising ga, advertising georgia, advertising johns creek, advertising roswell, advertising sandy springs, Alpharetta, alpharetta advertising, atlanta, atlanta advertising, b2b advertising, city of milton, city of milton advertising, digital advertising, GA, Georgia, gnfcc, greater north fulton chamber, greater north fulton chamber of commerce, Johns Creek, johns creek advertising, johns creek chamber, Linkedin, marketing, marketing alpharetta, milton, money mailer, roswell, Sandy Springs, Scott Dunn, scott t. dunn, Small Business, small business advertising, small business marketing, Social Media, social media agency atlanta, sonar connects, sonarconnects, super coups, Town Planner, Town Planner Calendar, townplanner, townplannerga, Twitter, valpak | Leave a Comment »
Posted by Scott Dunn on April 21, 2009
Great news. You woke up this morning and a video produced about your brand has over 760,000 views in a 24 hour period. Twitter is a buzz about your brand, your video is being translated in every language imaginable and your brand has truly gone global. You now know what it means when a video goes viral. Congratulations are in order, right?
Wrong!!! See, the problem is this. All of the hype about your brand is negative. Yes, you read it right, negative. Neither you nor your ad agency produced the buzz. Instead, a couple of employees with a little bit of time and a $150.00 camera made the video about your brand, posted it on You Tube and the world watched.
Think it can not happen to you and your brand? Do you still think social media is a fad or something your kids do for hours on end? This is exactly what Domino’s thought until it happened to them.
Last week, Donino’s Pizza faced a truly trying time when a video was posted on You Tube showing two employees defacing its food. In a 24 hour period, the video went viral and social media sites were a buzz. With 760,000 views on You Tube, it is enough to make any marketing executive shutter.
Another case in point is Aston Martin. Someone on Twitter decided to set up an account using their name and started tweeting (sending out messages) as Aston Martin. To make a long story short, the tweets were not all good. Aston Martin found out their brand was hijacked and contacted Twitter to have the account shut down. How many tweets did Aston Martin (the hijacked brand) send out? Enough that people took notice and objected to the comments.
Bottom line: Social Media has arrived. Will it have the same look and feel next month, next year or ten years from now? No, it will not. Social Media will continue to evolve as we will. These are exciting times to be in the advertising and marketing world as the industry is being turned on its heel. Change is inevitable; how you handle it is up to you.
What is your plan to protect your brand? Do you have a process in place for what to do when your brand comes under fire? Your brand will come under fire. Will you be prepared when it does?
Take action today and put together a list of the major social media sites and actively monitor these sites. Google has some great tools that will help you to do this. Find out who you need to contact at each of these sites and what the process is to have your hijacked brand removed from the site. How can you leverage the same sites to help you in your campaign?
It is up to you to protect your brand!
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Posted in Social Media | Tagged: ad agency, ad agency alpharetta, ad agency atlanta, ad agency johns creek, advertise, advertise atlanta, advertise in alpharetta, advertise in atlanta, advertise in johns creek, advertise in milton, Advertising, advertising agency, advertising agency atlanta, advertising alpharetta, advertising alpharetta ga, advertising atlanta, Advertising digital advertising marketing, advertising in atlanta, advertising johns creek, advertising milton, advertising roswell, advertising sandy springs, alpharetta advertising, atlanta advertising, atlanta advertising agencies, b2b advertising, buckhead, city of milton advertising, digital advertising, johns creek advertising, print advertising, roswell advertising, Scott Dunn, scott t. dunn, small business advertising, small business advertsing, social media advertising, sonar, sonar connects, sonarconnects, Town Planner, Town Planner Calendar, Town Planner GA, townplanner | 4 Comments »
Posted by Scott Dunn on April 20, 2009
Here’s the marketing outrage of the year. The Port Authority of New Jersey and New York has changed the name of the new signature building at the 9/11 terrorist strike from “The Freedom Tower” to “WTC I.”
Why? Because the word “freedom” makes it hard to sell, they say. They are trying to find tenants for the 1776 foot office/monument, and its tough sledding. But the rumor has it that China has popped for about three floors. Did China insist on the change? Why should they object? Are they afraid of the word? Or of the concept?
To me, “WTC I” invokes sad memories. It makes me think of bad, past days. Dark days of heroism, grief, and, yes, terrorists. But “Freedom” is inspirational and looks forward to days of light, progress and joy.
The old Twin Towers were not a raging success. I don’t think their occupancy was ever that great; I don’t know why. Maybe the new building will have a curse on it, and be hard to rent no matter what name it bears. If I were a salesman for the project, I know I’d rather be selling freedom than a tombstone.
There will be a brief chapter in my new textbook called “Courageous Marketing.” It will cover brands that survived the recession by plowing forward. It will describe the guts of taking uncertain paths. It will honor those who are single minded, despite pressure to diversify. It will not include the chicken-hearted politically correct sycophants like the Port Authority of New Jersey and New York.
The climate these days is to decry the greedy capitalists. The ones who make profits on the backs of the needy unfortunates. But they’re the ones who take risks for freedom, the brave people who aren’t afraid to step up with pride and say, “This is what I stand for. Want a piece of it?”
George Lemmond
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Posted by Scott Dunn on February 27, 2009
Ok, ok, ok, I get it. We are in the midst of one of the biggest recessions in the last 20 plus years, according to the media. Everyday I look at my RSS feeds, my google page or the news. It is all doom and gloom. Personally, I am tired of it and believe now is the best time to be in and grow a small business. Yes, I know fear sells and yes I know media companies are in it to make money, but come on people. Give me a break. Can’t I have just a little bit of good news sprinkled in with the doom and gloom?
As someone who is participating in the American Dream via entreprenuership, I am always looking for ways to improve, stengthen and grow my business. So instead of focusing on the doom and gloom, I am focusing on the positives. The positives of a good recession for a small business owner, in my mind, are as follows:
1) Invest in your infrasturcture.
- Small businesses by nature are set up to run lean and mean. We do not have access to millions and millions of dollars from ponzi/hocus pocus fianancing, so we must be practical with our resources. In good times this means sales reps don’t want to “waste their time with us” and in down times we can pick up equipment for pennies on the dollar. Now is the time to purchase the equipment you want but could never justify the cost. If you are buying used equipment, MAKE SURE you purchase a service contract. You will sleep better at night.
2) Invest in your people.
- Let’s face it. The most important thing in any business is your client base. Right after that, it is your people. Now is the perfect time to not only train your people, but also recruit new employes. The recession will end and when it does, are your people better, the same or worse for the experience? How many jobs can one employee perform and are they fully trained on that new piece of equipment? Are they cross-trained in two to three other positions? What were your biggest employee headaches over the last few years? Now is the time to solve them. Recruit, recruit, recruit. The best hires I have ever made were people that took six months to a year to recruit. Now is the best time to find new employees so you do not have to make knee jerk reactions when you do have to hire. Most everyone will at least sit down for a cup of coffee and start a conversation. Call all the people who did not want to talk to you for the last two years and meet with them. You will be amazed at what you find out about a person…like are they really worth all the hype?
3) Invest in your customers.
- This is THE most important thing that any small business can do. What can you do, right here right now, to strengthen a relationship with one of your customers? Find something in your business that you can use to help them. It does not necessarily have to be a product or service that is fee based. A tremendous value add you can provide is education. What is happening in your industry that will affect your customers? Take the time now to build trust and help your clients prepare for the future. Note, I did not say this is a sales call for you to peddle your wares.
4) Build NEW alliances.
- Stop reading this blog, pick up the phone right now and call someone. Anyone. Build a new relationship with someone outside of your current network. You are on every social media sight known to man, so pick up the phone and put a voice to that face. The more people who know you, the easier it is for them to refer you.
This “recession” will end. What you do right now right here, today will pave the road for your success in the future.
TAKE ACTION NOW!
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Posted by Scott Dunn on November 29, 2008
Despite reports of advertising’s imminent demise, it still does work, under the ideal circumstance.
The proof. I was comfortably vegetating on my couch watching my third NFL game of the day, when a TV commercial interrupted my peace. I sprang into action, put on my Nikes, ran to my car, and raced to the nearest place where I could buy the product that alerted me to its existence.
I completed the transaction, drove expectantly homeward, and enjoyed the satisfaction of a purchase well made.
Are you longing to know what it was that awoke my latent need or instilled the urgency of my frenetic action? Or what irresistible force overcame the immovable object?
It was Arby’s. The TV situation depicted a man who couldn’t find a living soul until he found a live one. The discoveree was stuffing his mouth and explained that everybody is at Arby’s, where they are selling five Roast Beef and Cheddar Sandwiches for five bucks. That triggered me.
Why did it work for me?
- I was hungry
- I could get there quickly
- I am of their targeted audience—older, a roast beef lover
- I was a lapsed user—-hadn’t had an Arby’s in five years
- I identified with the characters. Average looking guys.
So, is this the proof that you needed that advertising can work? Yes. All you need is a product that works, the right audience, a brand that is acceptable, and an incentive. It’s obvious that timing is essential.
Technology hasn’t made advertising as we knew it passé, but it has made it tougher. Competition is fiercer, and consumer patience is thinner.
Arby’s connected with me on a late Sunday afternoon. How many commercials sped through my head, unnoticed and uncared for?
George Lemmond
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Posted in Advertising | Tagged: ad agency, ad agency alpharetta, ad agency atlanta, ad agency johns creek, ad agency miami, ad agency New York, advertise, advertise in atlanta, advertise in johns creek, advertise in milton, advertise in north fulton, Advertising, advertising agency, advertising agency atlanta, advertising alpharetta, advertising alpharetta ga, advertising atlanta, advertising ga, advertising georgia, advertising in atlanta, advertising johns creek, advertising roswell, advertising sandy springs, alpharetta advertising, Arby's, atlanta advertising, b2b advertising, buckhead, business post, city of milton advertising, digital advertising, George Lemmond, greater north fulton chamber, greater north fulton chamber of commerce, johns creek advertising, johns creek chamer of commerce, metro atlanta chamber, metro atlanta chamber of commerce, money mailer, New Media, New York, north fulton times, points north, points north magazine, print advertising, roswell advertising, savvy shoper, savvy shopper, savy shoper, savy shopper, Scott Dunn, small business advertising, Social Media, social media advertising, Town Planner Calendar | Leave a Comment »
Posted by Scott Dunn on November 18, 2008
Attached is a press release from a client, Emory Johns Creek Hospital (EJCH), who just won the E-HEALTHCARE LEADERSHIP AWARD.
We at Town Planner Calendar are both proud and honored to have been chosen to develop this project with Emory Johns Creek Hospital. I appreciate EJCH’s leap of faith in choosing our agency to help them in launching their first social media site. We at Town Planner Calendar are very passionate about Social Media and its limitless roles in procuring tangible results for our clients.
Congratulations Emory Johns Creek Hospital!!!
————————————————————————————————————————————————————————–
FOR IMMEDIATE RELEASE Media Contact: Johnel Reid November 18, 2008
EMORY JOHNS CREEK HOSPITAL WINS E-HEALTHCARE LEADERSHIP AWARD FOR VIDEO BLOG
JOHNS CREEK, GA – Emory Johns Creek Hospital was recognized for its outstanding website at a special presentation in Orlando on November 11 during the Twelfth Annual Healthcare Internet Conference. The EJCH blog and video blog sites earned the Award of Distinction, the number one award among hospitals of 200 beds or less, in the category of Best Web 2.0/Rich Media category. “It is an honor to be recognized for our considerable efforts this past year,” said Johnel Reid, Director of Marketing for the hospital. “What began as an experiment for us, has gained momentum and produced significant results,” she added.
Emory Johns Creek Hospital’s site was chosen from among 1,100 entries by a panel of 114 judges familiar with healthcare and the Internet. “A growing number of healthcare organizations are clearly embracing the Web and emerging technologies,” says Mark Gothberg, eHealthcare Leadership Awards chairman. Gothberg notes that many organizations have invested in new sites or made significant improvements in their existing sites. “Such rich media forms as video, audio, blogs, and discussion groups are changing the landscape of Web sites,” he says.
The hospital launched its blog and video health library with the help and video production of Scott Dunn, of SONARconnects. “We know that people are changing the way they receive their news and information and we know the Internet plays a significant role,” said Reid. The team videotaped interviews with their medical staff about a variety of health related issues and then posted the videos to the Internet. “In less than four months, the 150 videos we have posted have received more than 11,000 views,” Reid said.
“Our audience can expect to see our blog continue to evolve,” said Reid. “We are finding ways to become more interactive and build relationships with our patients and the community. Healthcare marketing, at its core, is about relationships — building trust among physicians, hospitals and patients,” she said. “Traditionally, healthcare marketing has been fairly conservative. We are fortunate to have leadership that embraces this experiment ,” Reid added. “We have exciting plans for 2009 that will include improving the quality, server response and using more social media elements.”
“It’s rewarding to work with clients to help them find ways to reach their markets in new ways. The Internet is changing how people get their news, their information, even their entertainment. It is changing how people connect with each other and with the companies they choose to do business with,” said Dunn. “In the case of Emory Johns Creek, we found a way for doctors to reach their target audiences in a very personal, non-traditional way. It’s a win-win situation for everyone – the doctors get the value of knowing their messages are being heard, the audience gets the information they were looking for, and the hospital builds relationships with the communities they serve.
Emory Johns Creek Hospital is known for its state-of-the-art technology in a luxurious, hotel-like setting. Services include advanced orthopaedic surgery, joint replacement, spine surgery, 24/7 emergency care, state-of-the-art all digital imaging including a 64 slice CT, The Birth Place with Level III Neonatal Intensive Care Unit, 24-hour anesthesiologists, intensive care, advanced cardiac care, rehabilitation services and women’s services. Emory Johns Creek Hospital is home to the Atlanta Bariatric Center, designated a Center of Excellence by the American Society of Bariatric Surgeons.
For more information, please visit emoryjohnscreek.com. To find a physician close to where you live or work, call 678.474.8200
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Posted by Scott Dunn on October 28, 2008
For those of you who missed my first blog about Joffrey’s Coffee & Tea Company, that blog can be found here: Joffery’s Coffee & Tea. In a nutshell, Joffrey’s sent out a free packet of coffee to anyone who would blog about them. I found out about it from a couple of other bloggers who found out about it from a couple of other bloggers, and so on and so on. Viral advertising at its finest!
A couple of days ago I checked my mail and found another package from Joffrey’s. This package contained Coffee 2.0, which was a great surprise. Thanks, Joffrey’s, for sending the package my way and for keeping me caffeinated.
Why am I taking the time to blog about this? Simple. Joffrey’s does not leave their success to viral advertising alone. Rather they use viral advertising as one way to touch their target market and gain exposure. Coupled with their viral marketing is their product. They do not rely on the internet alone. Instead they use the internet to connect with people, and in turn then send people their product. This allows Joffery’s the ability to measure their advertising. As most of you know, I am not a huge fan of viral marketing by itself. This is a great example of how to use viral marketing while getting your product in the hands of people who use it.
The other reason that I am blogging about this is that Joffrey’s does a GREAT job telling me a story. Let’s face it. You can buy coffee pretty much anywhere. Coffee is not a new concept and Joffrey’s understands this. They know that I will not buy their coffee because it is coffee; rather I will buy their coffee because of how their story makes me feel while I drink/purchase their coffee. They tailor their story to their target market.
Below you will see the contents of the package Joffery’s sent out. Playing off the Internet 2.0, they have Coffee 2.0, complete with UPDATES and info on HOW TO INSTALL (where do you usually see updates and info on how to install?).
Joffrey’s - all I can say is keep up the good work. Continue to grow your business virally while putting your product in the hands of your target market. Thanks for connecting with me and I look forward to your next product.
Please click on the images below and they will open up for you to read the information on the paper and on the bag. Use your browser back button to come back to this page!
I look forward to your comments.
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Joffrey’s Coffee 2.0 update instructions
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Here is to drinking Coffee 2.0 from Joffrey’s
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