- 95% of new media users believe companies or brands should have a social media presence.
- 89% believe that they should interact with their consumers in this space.
If you have to ask whether or not you or your company should be engaged in social media, go back and read the two statistics above.
Your customers and prospects are telling you that they want you or your brand to have a LinkedIn, Facebook, Twitter and other types of social accounts. They are also telling you that they want you to engage in conversations with them.
One of the questions I get asked by business owners often is “why would someone want to connect, follow, or friend ‘my company’, ‘my brand’, ‘my product’, etc.? People using your product or service already have some level of attachment to it. Social media just allows them to have a deeper attachment. If they have a question, a comment, or a concern they like that they can reach out and communicate that message directly.
One of our client’s is Copeland’s New Orleans Style restaurants. Here are some comments from people that follow Copeland’s on Twitter:
- “Going to enjoy some bow-tie pasta spinach artichoke dip @CopelandsATL with the in-laws. Oh yeah!”
- “Chillin’ at @CopelandsATL with @MissTikiBaby for drinks and desserts White Russian and White Chocolate Bread Pudding #dying”
- “Hands downs @CopelandsATL has the best brunch!!!”
- “@CopelandsATL I’ve had the fried crawfish its great. Goes great w/ a cheesecake Napoleon w/ the rum sauce/ pralines”
Some from Facebook
- “We LOVE Copeland’s. And we love our Saints!! Come on North Cobb County. Let’s get a great crowd to show up for Superbowl Sunday for the Saint’s WIN! ?I want to be with a huge group of fans at the Kennesaw Copeland’s, watching on the big screen, eating some great food like shrimp and grits!”
There are more comments, tweets, retweets, photos posted …all from people who want to share their experience with a restaurant. I’ve seen similar results with Political Candidates, Business Coaches, Insurance Brokers, Chiropractors, and a number of other businesses.
People want to be heard and if you make the effort to engage them in the social networks where they interact, they’ll talk. Often what they say will be positive thoughts and opinions about your business.
I’ll end this with two more statistics that I think are relevant.
- 51% of respondents saying that social media has influenced their online transactions.
- 78% of consumers trust peer recommendations
These two statistics reinforce the value of others posting positive messages about your company and how that can impact the purchase decisions of others.
If you’re still wondering if you and your company can benefit from social media, then I’m not sure what I can say that says it better than the statistics above. Its not so much a question of can it work but more a question of how are your going to make it work.
Sean Nelson, VP of Getting It Done