Posts Tagged ‘ad agency miami’
Posted by Scott Dunn on November 5, 2009
Most people are familiar with the basic features of LinkedIn such as connecting, groups, answers, applications, etc. There are some cool features that often get missed by the average user. Here we look at five under-utilized tricks you may not be familiar with.
One of the benefits of writing a book (in my case two books which were released on June 1st) is that you reacquaint yourself with some features that are not always top of mind. These five feature won’t make or break your LinkedIn experience but they are useful. Drum roll please…
Add a You Tube Video to Your Profile
You can do this with either Slideshare or Google Presentation. My perspective was that Google Presentation was a little faster, but you should try both to see what works for you.
Here is how you would add a video using Google Presentation:
~Add the Google Presentation application
~Go into Google Docs and create a new presentation
~Click on Insert (top link) and click on Video
~Search for your video on YouTube and choose your video
~Click on File (top link) and choose Rename – rename your presentation
~Go back into Google Presentation from your Profile
~Click on your video and Post to Profile
When the slide show is clicked the video will play.
Create an Email Signature on LinkedIn
You can use LinkedIn’s Email Signature Tool to add a LinkedIn signature to your Outlook (2003, 2002 XP, and 2000), Outlook Express, Mozilla Thunderbird, and Yahoo email accounts.
To create your signature do the following:
1. At the bottom of each LinkedIn page there are three rows of text links. Click on ‘Overview’ at the bottom of your home page in the ‘Tools’ row.
2. Click on the ‘Try it Now’ button in the ‘Email signature’ area at the bottom of the ‘LinkedIn Tools Overview’ page.
Once you fill in the information you would like to include click the text link “Click here for instructions”. This will open up a pop up window with the html code and instructions.
Customize your Search Views
When you conduct a people search or a Group member search you get a list of the results. At the top is a drop down to choose how to view the results. You can choose Basic, Extended, or Create a New View. Choosing the New View opens a pop up window that allows you to include what you would like in your view.
This is a Premium feature that is available for a time to all types of accounts. Use it while you can and don’t be surprised if one day it disappears if you have a free account. LinkedIn wants to suck you in and once enough people use it, it will become a carrot to get you to upgrade to a paid account
Have new questions emailed to you based on a topic
Track topics based on keywords and categories in LinkedIn Answers to review and respond to questions posed by other LinkedIn members. When you look at a category on the right side at the bottom of the Browse box is a text link to “Subscribe to new questions in” whichever category you are currently viewing.
Add Personal Contact Information to your profile
At the bottom of your Profile Edit page is a space to include the following information:
~Phone number
~Instant Messaging ID
~Address
~Birthday
~Marital Status – do I see an eHarmony tie in coming down the road?
There a lot more relevant information that LinkedIn should allow you to share so let’s hope they expand this down the road.
I look forward to your comments and connecting with you! If you need help with your social media strategies or tactics feel free to visit our website or give us a call. SONARconnects helps businesses leverage social media to create communities, build trust and connect with their target markets.
Also, I would like to thank Sean Nelson from SONARconnects for his time, energy and input on this post!
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Posted in Social Media | Tagged: ad agency, ad agency buckhead, ad agency miami, advertise buckhead, advertise dunwoody, Advertising, advertising alpharetta, advertising atlanta, advertising city of milton, advertising ga, advertising georgia, advertising johns creek, advertising roswell, advertising sandy springs, Alpharetta, alpharetta advertising, atlanta, atlanta advertising, b2b advertising, city of milton, city of milton advertising, digital advertising, GA, Georgia, gnfcc, greater north fulton chamber, greater north fulton chamber of commerce, Johns Creek, johns creek advertising, johns creek chamber, marketing, marketing alpharetta, milton, money mailer, roswell, Sandy Springs, Scott Dunn, scott t. dunn, Small Business, small business advertising, small business marketing, Social Media, sonar connects, sonarconnects, super coups, Town Planner, Town Planner Calendar, townplanner, townplannerga | 4 Comments »
Posted by Scott Dunn on October 22, 2009
I recently was asked to speak at a workshop on LinkedIn by a connection of mine. A week or so prior to the event I received an email from her to use to promote the event. The description headline stopped me in my tracks…”Sean Nelson the King of LinkedIn”
It took me about two seconds to fire off an email telling her to ditch the royal reference ASAP. A lot of people would call me an expert on LinkedIn, its their opinion so they can think or say what they like. I have a different different way of describing what I am. “I’m simply a small business owner that learned how to use LinkedIn and Social networking / media in order to network more efficiently and to drive new business.”
The word “expert” is thrown around way too often these days with little to back up the claim. What does a LinkedIn expert look like? How do you determine that they are an expert? The same goes for “social networking/media expert”.
I was looking at my home page the other day and noticed an updated profile for a connection of mine and someone I’ve known for the last couple of years. Curious about what changed I took a look at his profile and immediately noticed that after years in another field he was now a social media expert.
Now anyone can learn a lot about social media and be seen as an expert or extremely knowledgeable even if they’re not in the marketing or advertising field. I’m a prime example of that. I learned LinkedIn and social networking/media through trial and error trying to drive business for my insurance agency.
In this case the person had attended a couple of my LinkedIn workshops, a few other social media workshops, and was partnering with a company jumping from Google Adwords to social media. It takes more than attending a couple of workshops and working in the industry to be an expert.
So what is an expert and how do you determine if you’re one? Is it valid to claim that you are an expert or does that title have to be conferred upon you by another person? I’m not certain what the official definition is but here are some thoughts about what I think it takes to potentially be considered an expert:
Knowledge:
Without knowledge we’re not even having this discussion. You have to know the subject to claim expertise. But there’s a difference between knowing something and knowing how to use it effectively.
To be an expert you have to know both the strategies of your subject and the tactics to accomplish them. There are many people out there teaching others what LinkedIn is, not as many teaching people how to specifically use it to accomplish specific goals.
Be a Teacher:
Some might disagree with this one, but if you want to be an expert you have to not only know your subject but be able to communicate it to others so that they understand it. One of the interesting parts of conducting workshops is there is often a range of different experience levels in terms of using LinkedIn or social networking/media. Making sure each walks away with value is a challenge that requires understanding the subject from multiple perspectives.
Create not Regurgitate:
An expert is someone who takes the current discussion and advances it a couple of steps further down the road. They don’t simply repeat what they have heard or read. I think if you want to be considered an expert you have to bring a new perspective or approach to the table.
There are many people who are experts at conducting workshops on LinkedIn or social networking/media but they are not LinkedIn or social networking/media expert. You can still learn a lot from these people. Not being an expert isn’t a black mark; unless you’re not and you claim you are.
Put a Target on Your Back:
The final piece of the puzzle is that a LinkedIn or social networking/media expert needs to do is to publish their ideas for review, discussion, and disagreement. This might be done through a book, a blog, or other media. The key is that they are staking a claim and giving others an opportunity to dissect their ideas.
Wrap Up
So back to the original question…”What is a LinkedIn or Social Networking/Media expert?” Who cares. It’s not about what you say you are it’s about those who have relied upon your information and expertise say.
To some I might be an expert. To others not. My perspective is that I’m simply a small business person that began learning to use social networking/media to make money. What I’ve been able to learn simply now is a knowledge base to help other’s do the same.
In boxing, Ali was an expert and one of, if not the greatest. How would you define a Social Networking/Media expert?
SONARconnects is a full service advertising and marketing agency. We help our client’s by showing them how to develop strategies and tactics to build communities of people, communicate their message, and monetize their social networking/media presence. Our client’s includeLenny’s Sub Shop, Copeland’s New Orleans Style Restaurant (ATL), Action Business Coaching (ATL), Aussie Pet Mobile (ATL), The Frederick Group, and MyCustomDay.
If you’re struggling to understand how to use social networking/media to build brand awareness and drive new business call us and join the conversation or visit our site: sonarconnects
Sean Nelson
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Posted in Social Media | Tagged: ad agency, ad agency atlanta, ad agency miami, ad agency nyc, Advertising, advertising alpharetta, advertising atlanta, advertising city of milton, advertising ga, advertising georgia, advertising johns creek, advertising roswell, advertising sandy springs, Alpharetta, alpharetta advertising, atlanta, atlanta advertising, b2b advertising, city of milton, city of milton advertising, digital advertising, GA, Georgia, gnfcc, greater north fulton chamber, greater north fulton chamber of commerce, Johns Creek, johns creek advertising, johns creek chamber, marketing, marketing alpharetta, milton, money mailer, roswell, Sandy Springs, Scott Dunn, scott t. dunn, Small Business, small business advertising, small business marketing, Social Media, super coups, Town Planner, Town Planner Calendar, townplanner, townplannerga, valpak | 1 Comment »
Posted by Scott Dunn on April 20, 2009
Here’s the marketing outrage of the year. The Port Authority of New Jersey and New York has changed the name of the new signature building at the 9/11 terrorist strike from “The Freedom Tower” to “WTC I.”
Why? Because the word “freedom” makes it hard to sell, they say. They are trying to find tenants for the 1776 foot office/monument, and its tough sledding. But the rumor has it that China has popped for about three floors. Did China insist on the change? Why should they object? Are they afraid of the word? Or of the concept?
To me, “WTC I” invokes sad memories. It makes me think of bad, past days. Dark days of heroism, grief, and, yes, terrorists. But “Freedom” is inspirational and looks forward to days of light, progress and joy.
The old Twin Towers were not a raging success. I don’t think their occupancy was ever that great; I don’t know why. Maybe the new building will have a curse on it, and be hard to rent no matter what name it bears. If I were a salesman for the project, I know I’d rather be selling freedom than a tombstone.
There will be a brief chapter in my new textbook called “Courageous Marketing.” It will cover brands that survived the recession by plowing forward. It will describe the guts of taking uncertain paths. It will honor those who are single minded, despite pressure to diversify. It will not include the chicken-hearted politically correct sycophants like the Port Authority of New Jersey and New York.
The climate these days is to decry the greedy capitalists. The ones who make profits on the backs of the needy unfortunates. But they’re the ones who take risks for freedom, the brave people who aren’t afraid to step up with pride and say, “This is what I stand for. Want a piece of it?”
George Lemmond
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Posted by Scott Dunn on February 27, 2009
Ok, ok, ok, I get it. We are in the midst of one of the biggest recessions in the last 20 plus years, according to the media. Everyday I look at my RSS feeds, my google page or the news. It is all doom and gloom. Personally, I am tired of it and believe now is the best time to be in and grow a small business. Yes, I know fear sells and yes I know media companies are in it to make money, but come on people. Give me a break. Can’t I have just a little bit of good news sprinkled in with the doom and gloom?
As someone who is participating in the American Dream via entreprenuership, I am always looking for ways to improve, stengthen and grow my business. So instead of focusing on the doom and gloom, I am focusing on the positives. The positives of a good recession for a small business owner, in my mind, are as follows:
1) Invest in your infrasturcture.
- Small businesses by nature are set up to run lean and mean. We do not have access to millions and millions of dollars from ponzi/hocus pocus fianancing, so we must be practical with our resources. In good times this means sales reps don’t want to “waste their time with us” and in down times we can pick up equipment for pennies on the dollar. Now is the time to purchase the equipment you want but could never justify the cost. If you are buying used equipment, MAKE SURE you purchase a service contract. You will sleep better at night.
2) Invest in your people.
- Let’s face it. The most important thing in any business is your client base. Right after that, it is your people. Now is the perfect time to not only train your people, but also recruit new employes. The recession will end and when it does, are your people better, the same or worse for the experience? How many jobs can one employee perform and are they fully trained on that new piece of equipment? Are they cross-trained in two to three other positions? What were your biggest employee headaches over the last few years? Now is the time to solve them. Recruit, recruit, recruit. The best hires I have ever made were people that took six months to a year to recruit. Now is the best time to find new employees so you do not have to make knee jerk reactions when you do have to hire. Most everyone will at least sit down for a cup of coffee and start a conversation. Call all the people who did not want to talk to you for the last two years and meet with them. You will be amazed at what you find out about a person…like are they really worth all the hype?
3) Invest in your customers.
- This is THE most important thing that any small business can do. What can you do, right here right now, to strengthen a relationship with one of your customers? Find something in your business that you can use to help them. It does not necessarily have to be a product or service that is fee based. A tremendous value add you can provide is education. What is happening in your industry that will affect your customers? Take the time now to build trust and help your clients prepare for the future. Note, I did not say this is a sales call for you to peddle your wares.
4) Build NEW alliances.
- Stop reading this blog, pick up the phone right now and call someone. Anyone. Build a new relationship with someone outside of your current network. You are on every social media sight known to man, so pick up the phone and put a voice to that face. The more people who know you, the easier it is for them to refer you.
This “recession” will end. What you do right now right here, today will pave the road for your success in the future.
TAKE ACTION NOW!
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Posted in marketing | Tagged: ad agency, ad agency atlanta, ad agency johns creek, ad agency miami, ad agency New York, advertise, advertise in atlanta, advertise in milton, Advertising, advertising agency, advertising alpharetta, advertising atlanta, advertising city of milton, advertising ga, advertising georgia, advertising in atlanta, advertising johns creek, advertising milton, advertising roswell, advertising sandy springs, alpharetta advertising, atlanta advertising, buckhead, city of milton advertising, digital advertising, johns creek advertising, print advertising, recession, roswell advertising, Scott Dunn, small business advertising, small business advertsing, social media advertising, sonar connects, sonarconnets, Town Planner, Town Planner Calendar, Town Planner GA, townplanner, townplannerga | 3 Comments »
Posted by Scott Dunn on November 29, 2008
Despite reports of advertising’s imminent demise, it still does work, under the ideal circumstance.
The proof. I was comfortably vegetating on my couch watching my third NFL game of the day, when a TV commercial interrupted my peace. I sprang into action, put on my Nikes, ran to my car, and raced to the nearest place where I could buy the product that alerted me to its existence.
I completed the transaction, drove expectantly homeward, and enjoyed the satisfaction of a purchase well made.
Are you longing to know what it was that awoke my latent need or instilled the urgency of my frenetic action? Or what irresistible force overcame the immovable object?
It was Arby’s. The TV situation depicted a man who couldn’t find a living soul until he found a live one. The discoveree was stuffing his mouth and explained that everybody is at Arby’s, where they are selling five Roast Beef and Cheddar Sandwiches for five bucks. That triggered me.
Why did it work for me?
- I was hungry
- I could get there quickly
- I am of their targeted audience—older, a roast beef lover
- I was a lapsed user—-hadn’t had an Arby’s in five years
- I identified with the characters. Average looking guys.
So, is this the proof that you needed that advertising can work? Yes. All you need is a product that works, the right audience, a brand that is acceptable, and an incentive. It’s obvious that timing is essential.
Technology hasn’t made advertising as we knew it passé, but it has made it tougher. Competition is fiercer, and consumer patience is thinner.
Arby’s connected with me on a late Sunday afternoon. How many commercials sped through my head, unnoticed and uncared for?
George Lemmond
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Posted in Advertising | Tagged: ad agency, ad agency alpharetta, ad agency atlanta, ad agency johns creek, ad agency miami, ad agency New York, advertise, advertise in atlanta, advertise in johns creek, advertise in milton, advertise in north fulton, Advertising, advertising agency, advertising agency atlanta, advertising alpharetta, advertising alpharetta ga, advertising atlanta, advertising ga, advertising georgia, advertising in atlanta, advertising johns creek, advertising roswell, advertising sandy springs, alpharetta advertising, Arby's, atlanta advertising, b2b advertising, buckhead, business post, city of milton advertising, digital advertising, George Lemmond, greater north fulton chamber, greater north fulton chamber of commerce, johns creek advertising, johns creek chamer of commerce, metro atlanta chamber, metro atlanta chamber of commerce, money mailer, New Media, New York, north fulton times, points north, points north magazine, print advertising, roswell advertising, savvy shoper, savvy shopper, savy shoper, savy shopper, Scott Dunn, small business advertising, Social Media, social media advertising, Town Planner Calendar | Leave a Comment »
Posted by Scott Dunn on November 18, 2008
Attached is a press release from a client, Emory Johns Creek Hospital (EJCH), who just won the E-HEALTHCARE LEADERSHIP AWARD.
We at Town Planner Calendar are both proud and honored to have been chosen to develop this project with Emory Johns Creek Hospital. I appreciate EJCH’s leap of faith in choosing our agency to help them in launching their first social media site. We at Town Planner Calendar are very passionate about Social Media and its limitless roles in procuring tangible results for our clients.
Congratulations Emory Johns Creek Hospital!!!
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FOR IMMEDIATE RELEASE Media Contact: Johnel Reid November 18, 2008
EMORY JOHNS CREEK HOSPITAL WINS E-HEALTHCARE LEADERSHIP AWARD FOR VIDEO BLOG
JOHNS CREEK, GA – Emory Johns Creek Hospital was recognized for its outstanding website at a special presentation in Orlando on November 11 during the Twelfth Annual Healthcare Internet Conference. The EJCH blog and video blog sites earned the Award of Distinction, the number one award among hospitals of 200 beds or less, in the category of Best Web 2.0/Rich Media category. “It is an honor to be recognized for our considerable efforts this past year,” said Johnel Reid, Director of Marketing for the hospital. “What began as an experiment for us, has gained momentum and produced significant results,” she added.
Emory Johns Creek Hospital’s site was chosen from among 1,100 entries by a panel of 114 judges familiar with healthcare and the Internet. “A growing number of healthcare organizations are clearly embracing the Web and emerging technologies,” says Mark Gothberg, eHealthcare Leadership Awards chairman. Gothberg notes that many organizations have invested in new sites or made significant improvements in their existing sites. “Such rich media forms as video, audio, blogs, and discussion groups are changing the landscape of Web sites,” he says.
The hospital launched its blog and video health library with the help and video production of Scott Dunn, of SONARconnects. “We know that people are changing the way they receive their news and information and we know the Internet plays a significant role,” said Reid. The team videotaped interviews with their medical staff about a variety of health related issues and then posted the videos to the Internet. “In less than four months, the 150 videos we have posted have received more than 11,000 views,” Reid said.
“Our audience can expect to see our blog continue to evolve,” said Reid. “We are finding ways to become more interactive and build relationships with our patients and the community. Healthcare marketing, at its core, is about relationships — building trust among physicians, hospitals and patients,” she said. “Traditionally, healthcare marketing has been fairly conservative. We are fortunate to have leadership that embraces this experiment ,” Reid added. “We have exciting plans for 2009 that will include improving the quality, server response and using more social media elements.”
“It’s rewarding to work with clients to help them find ways to reach their markets in new ways. The Internet is changing how people get their news, their information, even their entertainment. It is changing how people connect with each other and with the companies they choose to do business with,” said Dunn. “In the case of Emory Johns Creek, we found a way for doctors to reach their target audiences in a very personal, non-traditional way. It’s a win-win situation for everyone – the doctors get the value of knowing their messages are being heard, the audience gets the information they were looking for, and the hospital builds relationships with the communities they serve.
Emory Johns Creek Hospital is known for its state-of-the-art technology in a luxurious, hotel-like setting. Services include advanced orthopaedic surgery, joint replacement, spine surgery, 24/7 emergency care, state-of-the-art all digital imaging including a 64 slice CT, The Birth Place with Level III Neonatal Intensive Care Unit, 24-hour anesthesiologists, intensive care, advanced cardiac care, rehabilitation services and women’s services. Emory Johns Creek Hospital is home to the Atlanta Bariatric Center, designated a Center of Excellence by the American Society of Bariatric Surgeons.
For more information, please visit emoryjohnscreek.com. To find a physician close to where you live or work, call 678.474.8200
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Posted in Social Media | Tagged: ad agency, ad agency alpharetta, ad agency atlanta, ad agency johns creek, ad agency miami, advertise, advertise atlanta, advertise in alpharetta, advertise in atlanta, advertise in johns creek, advertise in milton, advertise in north fulton, Advertising, advertising agency, advertising agency atlanta, advertising alpharetta, advertising alpharetta ga, advertising atlanta, advertising city of milton, Advertising digital advertising marketing, advertising ga, advertising georgia, advertising johns creek, advertising milton, advertising roswell, advertising sandy springs, alpharetta advertising, appen, appen newspaper, atlanta advertising, b2b advertising, blog, blogs, blogs about hospitals, buckhead, city of milton advertising, digital advertising, doctor, emory, emory hospital, emory johns creek hospital, gnfcc, greater north fulton chamber, greater north fulton chamber of commerce, jcba, jccc, Johns Creek, johns creek advertising, johns creek business, johns creek business association, johns creek chamber, johns creek chamer of commerce, north fulton chamber, north fulton times, north side, North Side Hospital, points north, points north magazine, print advertising, roswell advertising, Scott Dunn, small business advertising, small business advertsing, social media advertising, Town Planner, Town Planner Calendar, Town Planner GA, townplanner, townplannerga, you tube | 5 Comments »
Posted by Scott Dunn on October 28, 2008
For those of you who missed my first blog about Joffrey’s Coffee & Tea Company, that blog can be found here: Joffery’s Coffee & Tea. In a nutshell, Joffrey’s sent out a free packet of coffee to anyone who would blog about them. I found out about it from a couple of other bloggers who found out about it from a couple of other bloggers, and so on and so on. Viral advertising at its finest!
A couple of days ago I checked my mail and found another package from Joffrey’s. This package contained Coffee 2.0, which was a great surprise. Thanks, Joffrey’s, for sending the package my way and for keeping me caffeinated.
Why am I taking the time to blog about this? Simple. Joffrey’s does not leave their success to viral advertising alone. Rather they use viral advertising as one way to touch their target market and gain exposure. Coupled with their viral marketing is their product. They do not rely on the internet alone. Instead they use the internet to connect with people, and in turn then send people their product. This allows Joffery’s the ability to measure their advertising. As most of you know, I am not a huge fan of viral marketing by itself. This is a great example of how to use viral marketing while getting your product in the hands of people who use it.
The other reason that I am blogging about this is that Joffrey’s does a GREAT job telling me a story. Let’s face it. You can buy coffee pretty much anywhere. Coffee is not a new concept and Joffrey’s understands this. They know that I will not buy their coffee because it is coffee; rather I will buy their coffee because of how their story makes me feel while I drink/purchase their coffee. They tailor their story to their target market.
Below you will see the contents of the package Joffery’s sent out. Playing off the Internet 2.0, they have Coffee 2.0, complete with UPDATES and info on HOW TO INSTALL (where do you usually see updates and info on how to install?).
Joffrey’s - all I can say is keep up the good work. Continue to grow your business virally while putting your product in the hands of your target market. Thanks for connecting with me and I look forward to your next product.
Please click on the images below and they will open up for you to read the information on the paper and on the bag. Use your browser back button to come back to this page!
I look forward to your comments.
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Joffrey’s Coffee 2.0 update instructions
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Here is to drinking Coffee 2.0 from Joffrey’s
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Posted in Advertising | Tagged: about u, ad agency, ad agency alpharetta, ad agency atlanta, ad agency johns creek, ad agency miami, advertise in atlanta, advertise in johns creek, advertising agency, advertising agency atlanta, advertising johns creek, alpharetta marketing, atlanta marketing, b2b marketing, city of johns creek, city of milton marketing, county line, county line magazine, coutnyline, direct marketing, dunn's den, dunnsden, google, Johns Creek, johns creek advertising, johns creek business association, johns creek chamer of commerce, johns creek marketing, marketing, marketing atlanta, marketing city of milton, marketing ga, money mailer, points north, points north magazine, roswell marketing, Scott Dunn, scott t. dunn, small business marketing, sonarconnects, target market, Town Planner, Town Planner Calendar, Town Planner GA, townplanner, townplannerga, val pak, valpak, viral marketing, yahoo | Leave a Comment »
