Posts Tagged ‘advertise in johns creek’
Posted by Scott Dunn on June 25, 2009
Iran couldn’t keep the news out. They blacked out the airwaves, banned reporters, jammed the internet, and crushed heads.
But the new tools of technology—the Social Media—prevailed, and the whole world watched and listened as the Iran Thugocracy was revealed.
The information age is here, and there was nowhere to hide. Twitter, cell phones, Blackberry and all the rest put an unyielding spotlight on the evildoers.
The genie was out of the bottle and the tyrants couldn’t stuff it back. Social Media is a tool for freedom. It gave everybody a voice.
The Iranian people were heard, not just because they protested, but because their message was powerful. The message was not about the election: it was about freedom.
There are lessons here for marketers. First is a new definition of “transparency.” Now the beams you send come right back at you, reflecting your warts. No make-up can hide your blemishes, no spins can deflect your misstatements.
Second, the sounds you utter are amplified, and you’re in an echo chamber.
Marketers aren’t on a stage any more; they’re out in the audience.
And third, no matter how new the media, the message is the key.
Social Media gives people a new voice, and it’s virtually free. Freedom of speech can’t be denied, but there’s no guarantee that anyone will listen, or react. Why should the audience give attention, why should they care? The Iranian people had something powerful, interesting, and universal to say: we are oppressed and we demand our rights.
What is the key benefit that a marketer wants to convey? Why should anyone pay attention and care enough to buy their product? Social Media can make new connections, but by itself can’t deliver new customers. The Iranian protesters had a worthwhile cause to communicate, and they did it. What is so important about our product, and how can the new Social Media connect to new users for us?
George Lemmond
Like this:
Like Loading...
Posted in Social Media | Tagged: ad agency, advertise in alpharetta, advertise in johns creek, advertise in north fulton, Advertising, advertising agency atlanta, advertising alpharetta, advertising atlanta, advertising city of milton, advertising ga, advertising georgia, advertising johns creek, advertising roswell, advertising sandy springs, Alpharetta, alpharetta advertising, atlanta, atlanta advertising, b2b advertising, city of milton, city of milton advertising, digital advertising, GA, George Lemmond, Georgia, gnfcc, greater north fulton chamber, greater north fulton chamber of commerce, Johns Creek, johns creek advertising, johns creek chamber, marketing, marketing alpharetta, milton, money mailer, roswell, Sandy Springs, Scott Dunn, scott t. dunn, Small Business, small business advertising, small business marketing, Social Media, sonar, sonar connects, sonarconnects, super coups, Town Planner, Town Planner Calendar, townplanner, townplannerga, valpak | 2 Comments »
Posted by Scott Dunn on April 21, 2009
Great news. You woke up this morning and a video produced about your brand has over 760,000 views in a 24 hour period. Twitter is a buzz about your brand, your video is being translated in every language imaginable and your brand has truly gone global. You now know what it means when a video goes viral. Congratulations are in order, right?
Wrong!!! See, the problem is this. All of the hype about your brand is negative. Yes, you read it right, negative. Neither you nor your ad agency produced the buzz. Instead, a couple of employees with a little bit of time and a $150.00 camera made the video about your brand, posted it on You Tube and the world watched.
Think it can not happen to you and your brand? Do you still think social media is a fad or something your kids do for hours on end? This is exactly what Domino’s thought until it happened to them.
Last week, Donino’s Pizza faced a truly trying time when a video was posted on You Tube showing two employees defacing its food. In a 24 hour period, the video went viral and social media sites were a buzz. With 760,000 views on You Tube, it is enough to make any marketing executive shutter.
Another case in point is Aston Martin. Someone on Twitter decided to set up an account using their name and started tweeting (sending out messages) as Aston Martin. To make a long story short, the tweets were not all good. Aston Martin found out their brand was hijacked and contacted Twitter to have the account shut down. How many tweets did Aston Martin (the hijacked brand) send out? Enough that people took notice and objected to the comments.
Bottom line: Social Media has arrived. Will it have the same look and feel next month, next year or ten years from now? No, it will not. Social Media will continue to evolve as we will. These are exciting times to be in the advertising and marketing world as the industry is being turned on its heel. Change is inevitable; how you handle it is up to you.
What is your plan to protect your brand? Do you have a process in place for what to do when your brand comes under fire? Your brand will come under fire. Will you be prepared when it does?
Take action today and put together a list of the major social media sites and actively monitor these sites. Google has some great tools that will help you to do this. Find out who you need to contact at each of these sites and what the process is to have your hijacked brand removed from the site. How can you leverage the same sites to help you in your campaign?
It is up to you to protect your brand!
Like this:
Like Loading...
Posted in Social Media | Tagged: ad agency, ad agency alpharetta, ad agency atlanta, ad agency johns creek, advertise, advertise atlanta, advertise in alpharetta, advertise in atlanta, advertise in johns creek, advertise in milton, Advertising, advertising agency, advertising agency atlanta, advertising alpharetta, advertising alpharetta ga, advertising atlanta, Advertising digital advertising marketing, advertising in atlanta, advertising johns creek, advertising milton, advertising roswell, advertising sandy springs, alpharetta advertising, atlanta advertising, atlanta advertising agencies, b2b advertising, buckhead, city of milton advertising, digital advertising, johns creek advertising, print advertising, roswell advertising, Scott Dunn, scott t. dunn, small business advertising, small business advertsing, social media advertising, sonar, sonar connects, sonarconnects, Town Planner, Town Planner Calendar, Town Planner GA, townplanner | 4 Comments »
Posted by Scott Dunn on April 20, 2009
Here’s the marketing outrage of the year. The Port Authority of New Jersey and New York has changed the name of the new signature building at the 9/11 terrorist strike from “The Freedom Tower” to “WTC I.”
Why? Because the word “freedom” makes it hard to sell, they say. They are trying to find tenants for the 1776 foot office/monument, and its tough sledding. But the rumor has it that China has popped for about three floors. Did China insist on the change? Why should they object? Are they afraid of the word? Or of the concept?
To me, “WTC I” invokes sad memories. It makes me think of bad, past days. Dark days of heroism, grief, and, yes, terrorists. But “Freedom” is inspirational and looks forward to days of light, progress and joy.
The old Twin Towers were not a raging success. I don’t think their occupancy was ever that great; I don’t know why. Maybe the new building will have a curse on it, and be hard to rent no matter what name it bears. If I were a salesman for the project, I know I’d rather be selling freedom than a tombstone.
There will be a brief chapter in my new textbook called “Courageous Marketing.” It will cover brands that survived the recession by plowing forward. It will describe the guts of taking uncertain paths. It will honor those who are single minded, despite pressure to diversify. It will not include the chicken-hearted politically correct sycophants like the Port Authority of New Jersey and New York.
The climate these days is to decry the greedy capitalists. The ones who make profits on the backs of the needy unfortunates. But they’re the ones who take risks for freedom, the brave people who aren’t afraid to step up with pride and say, “This is what I stand for. Want a piece of it?”
George Lemmond
Like this:
Like Loading...
Posted in marketing | Tagged: ad agency, ad agency alpharetta, ad agency atlanta, ad agency johns creek, ad agency miami, ad agency New York, advertise, advertise atlanta, advertise in alpharetta, advertise in atlanta, advertise in johns creek, advertise in milton, advertise in north fulton, Advertising, advertising agency, advertising agency atlanta, advertising alpharetta, advertising alpharetta ga, advertising atlanta, advertising city of milton, advertising ga, advertising georgia, advertising in atlanta, advertising johns creek, advertising milton, advertising roswell, advertising sandy springs, alpharetta advertising, atlanta advertising, atlanta advertising agencies, b2b advertising, buckhead, city of johns creek, city of milton advertising, digital advertising, emory johns creek hospital, George Lemmond, Johns Creek, johns creek advertising, johns creek business, johns creek business association, johns creek chamber, johns creek marketing, print advertising, roswell advertising, Scott Dunn, small business advertising, small business advertsing, social media advertising, sonarconnects, Town Planner, Town Planner Calendar, Town Planner GA, townplanner, townplannerga | Leave a Comment »
Posted by Scott Dunn on March 26, 2009
Be careful what you tweet! Twitter has been around for the last three years or so and has become all the rage with the Internet 2.0 crowd. One thing that I caution my clients about when they go onto twitter is this: Make darn sure you UNDERSTAND that anything you write can and will come back to bite you in your ass…so be very, very, very, very careful what you tweet about. For some strange reason many people think that because a few tweets a day are good, a tweet a minute must be better. Or because I have a thought right now, I must share it with the world. Not so says I. DO NOT tweet, just because you think you need to.
This Tweet came back to bite the person from Ketchum (New York office) who made some disparaging remarks about the city of Memphis the morning before he presented on digital media to the worldwide communications group at FedEx (150+) people. A Fed Ex employee found it, was offended by it (as well they should be) and responded as such. But wait, it gets better…they also copied the FedEx Coporate Vice President, Directors and all management of FedEx’s communication department AND the chain of command at Ketchum.
The tweet:
What not to say when your client is FedEx
The employee response:
Mr. Andrews,
If I interpret your post correctly, these are your comments about Memphis a few hours after arriving in the global headquarters city of one of your key and lucrative clients, and the home of arguably one of the most important entrepreneurs in the history of business, FedEx founder Fred Smith.
Many of my peers and I feel this is inappropriate. We do not know the total millions of dollars FedEx Corporation pays Ketchum annually for the valuable and important work your company does for us around the globe. We are confident however, it is enough to expect a greater level of respect and awareness from someone in your position as a vice president at a major global player in your industry. A hazard of social networking is people will read what you write.
Not knowing exactly what prompted your comments, I will admit the area around our airport is a bit of an eyesore, not without crime, prostitution, commercial decay, and a few potholes. But there is a major political, community, religious, and business effort underway, that includes FedEx, to transform that area. We’re hopeful that over time, our city will have a better “face” to present to visitors.
James, everyone participating in today’s event, including those in the auditorium with you this morning, just received their first paycheck of 2009 containing a 5% pay cut… which we wholeheartedly support because it continued the tradition established by Mr. Smith of doing whatever it takes to protect jobs.
Considering that we just entered the second year of a U.S. recession, and we are experiencing significant business loss due to the global economic downturn, many of my peers and I question the expense of paying Ketchum to produce the video open for today’s event; work that could have been achieved by internal, award-winning professionals with decades of experience in television production.
Additionally Mr. Andrews, with all due respect, to continue the context of your post; true confession: many of my peers and I don’t see much relevance between your presentation this morning and the work we do in Employee Communications.
Wow!!!
Did I say content was king?????? You have the power to the information highway, what you do with it is up to you. What you tweet about, will be held against you.
By the way, this happened in January. Not only is it still being discussed at the major social media events (like the one last month at Kennesaw State), but it is also still being written about. I know I always say there is no such thing as bad press, but I might have to rethink that!
Bottom line: No mater what you think about the social media space , it is here to stay. So, learn how to use it to your advantage and create something good.
Scott T. Dunn
Like this:
Like Loading...
Posted in Social Media | Tagged: ad agency alpharetta, ad agency johns creek, advertise in alpharetta, advertise in johns creek, advertise in milton, advertising alpharetta, advertising alpharetta ga, advertising city of milton, Advertising digital advertising marketing, advertising johns creek, advertising milton, Alpharetta, alpharetta advertising, alpharetta business, alpharetta marketing, appen, appen newspaper, city of Alpharetta, city of johns creek, city of milton, city of milton advertising, city of milton business, city of milton marketing, digital advertising, digital marketing, digital media, Johns Creek, johns creek advertising, johns creek business, johns creek business association, johns creek chamber, johns creek chamer of commerce, johns creek marketing, marketing alpharetta, marketing city of milton, marketing johns creek, milton, money mailer, moneymailer, Scott Dunn, Small Business, small business advertising, small business advertsing, small business marketing, Social Media, social media advertising, social networking, sonar, sonar connects, sonnarconnects, Town Planner Calendar, val pak, valpak | 8 Comments »
Posted by Scott Dunn on February 19, 2009
A lot of people say that retailing, as we know it, is dead. Why go to a store when you can compare and shop on the internet, get it paid for and delivered without leaving home?
Despite its growth and acceptance, internet sales are still less than five percent of all purchases. I predict it will never reach fifteen percent? Why? Because people need to shop. They need to get out and connect with the world,
In my experience at Target I saw nine reasons why people came into our stores. Do you fit any of these?
1. They want to be in a crowd. It’s somewhere to go, to be with human beings. They can’t stand to be alone. They need sporting events, restaurants, or just walking through the city.
2. The opposite—to be alone. In other words, to be lost in a crowd. When they get stressed out they relax by shopping. Somehow they recharge their batteries there. They can still be anonymous while making human contact.
3. They want companionship. They come in pairs. “Hey, let’s get together—we can go shopping!” Some couples develop strong bonds—they are facing the world as a team.
4. They want to see what’s new. It’s a better way to be with it and not rely on what they read in the paper or see on TV.
5. They need a challenge. It’s a competitive sport. Compulsive shoppers are very competitive. They can sniff out a bargain from a hundred yards away. They bag their stuff as trophies, and come home victorious.
6. They need to pamper themselves. They need to spend in order to affirm their beauty and worth. It’s an award they bestow on their egos. It makes them feel better than a workout at the gym.
7. They need to dream. They need to see how the upper class lives. They envy wealth. Women try on stuff that there’s no way they can buy.
8. They need to brag. These are the worst kind. They have to show how smart and rich they are.
9. They need something. Duh. This applies mostly to men. Shopping is a problem for them to be solved—go out and find it, shoot it, and bring it home.
My Dad hated shopping: he waited in the car for Mom and smoked his pipe. My daughter was told by her mother, “Clean your room or I’ll make you go shop with your father!”
Of course people will switch from one reason to another, day to day. Sometimes from store to store.
But can you imagine what it would be like if there were no shopping? How else could you satisfy the basic need to be connected?
George Lemmond
Like this:
Like Loading...
Posted in Uncategorized | Tagged: advertise, advertise atlanta, advertise in alpharetta, advertise in atlanta, advertise in johns creek, advertise in milton, advertise in north fulton, Advertising, advertising agency, advertising agency atlanta, advertising alpharetta ga, advertising atlanta, advertising city of milton, advertising ga, advertising georgia, advertising in atlanta, advertising johns creek, advertising milton, advertising roswell, advertising sandy springs, alpharetta advertising, atlanta, atlanta advertising, b2b advertising, buckhead, chamber, city of milton advertising, digital advertising, George Lemmond, gnfcc, johns creek advertising, metro atlanta chamber, metro atlanta chamber of commerce, print advertising, roswell advertising, Scott Dunn, small business advertising, small business advertsing, social media advertising, sonar connects, sonarconnects | Leave a Comment »
Posted by Scott Dunn on January 21, 2009
One of ways stores and companies try to find their strongest positioning is by asking people what they want. And of course that’s good. But they should look hard at the results of their research.
As I said earlier, you can’t wish a position, you have to earn it.
Many studies confirm that “Service” is what customers want, so OK, says the store or a manufacturer, we’ll say that’s what we give. But “Under-service” and “No
If your selected position is “Service,” it will fail. Call us and we’ll find a better one for
The promise of service is fraught with danger, embodied with every employee, tested with every encounter. The worst sin of marketers is to not deliver what is promised. If they fall short, they have broken a trusted relationship.
I can think of two companies that could proclaim good service as their claim to fame: Nordstrom and Ritz-Carlton. ? They deliver it every day. It is part of their culture. Can you think of any more?
So until a company is known for its service and they live it, they should talk about something else.
“Lowest Price” is also a losing positioning. There can only be one lowest price player in every category. Wal*Mart owns that game. If you go that route, be ready to get undercut.
The same is “Value.” That word is worthless, the king of vagueness.
I’m certainly not saying that “Service” is bad; it should be pursued and treasured.
Once a company delivers it, unbroken, for about five years, then it could be shouted from the roof.
I was with an ad agency that had a hotel client. We sold them a “Service” strategy and created a campaign, “If it’s not your mother, it must be us.” Their service was
lousier than their positioning.
“Service” is a cop out. It’s like trying to invoke motherhood. “When your argument is weak, shout louder,” said the debate coach. You must think smarter. We can do better.
George Lemmond
Like this:
Like Loading...
Posted in marketing | Tagged: ad agency, advertise in alpharetta, advertise in atlanta, advertise in johns creek, advertise in north fulton, Advertising, advertising alpharetta, advertising atlanta, advertising city of milton, advertising ga, advertising georgia, advertising johns creek, advertising roswell, advertising sandy springs, Alpharetta, alpharetta advertising, atlanta, atlanta advertising, b2b advertising, city of milton, city of milton advertising, GA, George Lemmond, Georgia, gnfcc, greater north fulton chamber, greater north fulton chamber of commerce, Johns Creek, johns creek advertising, johns creek chamber, marketing, marketing alpharetta, marketing atlanta, metro atlanta chamber, metro atlanta chamber of commerce, milton, money mailer, moneymailer, roswell, Sandy Springs, Scott Dunn, scott t. dunn, Small Business, small business advertising, small business marketing, Social Media, sonarconnects, super coups, Town Planner, Town Planner Calendar, townplanner, townplannerga, valpak | Leave a Comment »
Posted by Scott Dunn on November 29, 2008
Despite reports of advertising’s imminent demise, it still does work, under the ideal circumstance.
The proof. I was comfortably vegetating on my couch watching my third NFL game of the day, when a TV commercial interrupted my peace. I sprang into action, put on my Nikes, ran to my car, and raced to the nearest place where I could buy the product that alerted me to its existence.
I completed the transaction, drove expectantly homeward, and enjoyed the satisfaction of a purchase well made.
Are you longing to know what it was that awoke my latent need or instilled the urgency of my frenetic action? Or what irresistible force overcame the immovable object?
It was Arby’s. The TV situation depicted a man who couldn’t find a living soul until he found a live one. The discoveree was stuffing his mouth and explained that everybody is at Arby’s, where they are selling five Roast Beef and Cheddar Sandwiches for five bucks. That triggered me.
Why did it work for me?
- I was hungry
- I could get there quickly
- I am of their targeted audience—older, a roast beef lover
- I was a lapsed user—-hadn’t had an Arby’s in five years
- I identified with the characters. Average looking guys.
So, is this the proof that you needed that advertising can work? Yes. All you need is a product that works, the right audience, a brand that is acceptable, and an incentive. It’s obvious that timing is essential.
Technology hasn’t made advertising as we knew it passé, but it has made it tougher. Competition is fiercer, and consumer patience is thinner.
Arby’s connected with me on a late Sunday afternoon. How many commercials sped through my head, unnoticed and uncared for?
George Lemmond
Like this:
Like Loading...
Posted in Advertising | Tagged: ad agency, ad agency alpharetta, ad agency atlanta, ad agency johns creek, ad agency miami, ad agency New York, advertise, advertise in atlanta, advertise in johns creek, advertise in milton, advertise in north fulton, Advertising, advertising agency, advertising agency atlanta, advertising alpharetta, advertising alpharetta ga, advertising atlanta, advertising ga, advertising georgia, advertising in atlanta, advertising johns creek, advertising roswell, advertising sandy springs, alpharetta advertising, Arby's, atlanta advertising, b2b advertising, buckhead, business post, city of milton advertising, digital advertising, George Lemmond, greater north fulton chamber, greater north fulton chamber of commerce, johns creek advertising, johns creek chamer of commerce, metro atlanta chamber, metro atlanta chamber of commerce, money mailer, New Media, New York, north fulton times, points north, points north magazine, print advertising, roswell advertising, savvy shoper, savvy shopper, savy shoper, savy shopper, Scott Dunn, small business advertising, Social Media, social media advertising, Town Planner Calendar | Leave a Comment »
Posted by Scott Dunn on November 18, 2008
Attached is a press release from a client, Emory Johns Creek Hospital (EJCH), who just won the E-HEALTHCARE LEADERSHIP AWARD.
We at Town Planner Calendar are both proud and honored to have been chosen to develop this project with Emory Johns Creek Hospital. I appreciate EJCH’s leap of faith in choosing our agency to help them in launching their first social media site. We at Town Planner Calendar are very passionate about Social Media and its limitless roles in procuring tangible results for our clients.
Congratulations Emory Johns Creek Hospital!!!
————————————————————————————————————————————————————————–
FOR IMMEDIATE RELEASE Media Contact: Johnel Reid November 18, 2008
EMORY JOHNS CREEK HOSPITAL WINS E-HEALTHCARE LEADERSHIP AWARD FOR VIDEO BLOG
JOHNS CREEK, GA – Emory Johns Creek Hospital was recognized for its outstanding website at a special presentation in Orlando on November 11 during the Twelfth Annual Healthcare Internet Conference. The EJCH blog and video blog sites earned the Award of Distinction, the number one award among hospitals of 200 beds or less, in the category of Best Web 2.0/Rich Media category. “It is an honor to be recognized for our considerable efforts this past year,” said Johnel Reid, Director of Marketing for the hospital. “What began as an experiment for us, has gained momentum and produced significant results,” she added.
Emory Johns Creek Hospital’s site was chosen from among 1,100 entries by a panel of 114 judges familiar with healthcare and the Internet. “A growing number of healthcare organizations are clearly embracing the Web and emerging technologies,” says Mark Gothberg, eHealthcare Leadership Awards chairman. Gothberg notes that many organizations have invested in new sites or made significant improvements in their existing sites. “Such rich media forms as video, audio, blogs, and discussion groups are changing the landscape of Web sites,” he says.
The hospital launched its blog and video health library with the help and video production of Scott Dunn, of SONARconnects. “We know that people are changing the way they receive their news and information and we know the Internet plays a significant role,” said Reid. The team videotaped interviews with their medical staff about a variety of health related issues and then posted the videos to the Internet. “In less than four months, the 150 videos we have posted have received more than 11,000 views,” Reid said.
“Our audience can expect to see our blog continue to evolve,” said Reid. “We are finding ways to become more interactive and build relationships with our patients and the community. Healthcare marketing, at its core, is about relationships — building trust among physicians, hospitals and patients,” she said. “Traditionally, healthcare marketing has been fairly conservative. We are fortunate to have leadership that embraces this experiment ,” Reid added. “We have exciting plans for 2009 that will include improving the quality, server response and using more social media elements.”
“It’s rewarding to work with clients to help them find ways to reach their markets in new ways. The Internet is changing how people get their news, their information, even their entertainment. It is changing how people connect with each other and with the companies they choose to do business with,” said Dunn. “In the case of Emory Johns Creek, we found a way for doctors to reach their target audiences in a very personal, non-traditional way. It’s a win-win situation for everyone – the doctors get the value of knowing their messages are being heard, the audience gets the information they were looking for, and the hospital builds relationships with the communities they serve.
Emory Johns Creek Hospital is known for its state-of-the-art technology in a luxurious, hotel-like setting. Services include advanced orthopaedic surgery, joint replacement, spine surgery, 24/7 emergency care, state-of-the-art all digital imaging including a 64 slice CT, The Birth Place with Level III Neonatal Intensive Care Unit, 24-hour anesthesiologists, intensive care, advanced cardiac care, rehabilitation services and women’s services. Emory Johns Creek Hospital is home to the Atlanta Bariatric Center, designated a Center of Excellence by the American Society of Bariatric Surgeons.
For more information, please visit emoryjohnscreek.com. To find a physician close to where you live or work, call 678.474.8200
Like this:
Like Loading...
Posted in Social Media | Tagged: ad agency, ad agency alpharetta, ad agency atlanta, ad agency johns creek, ad agency miami, advertise, advertise atlanta, advertise in alpharetta, advertise in atlanta, advertise in johns creek, advertise in milton, advertise in north fulton, Advertising, advertising agency, advertising agency atlanta, advertising alpharetta, advertising alpharetta ga, advertising atlanta, advertising city of milton, Advertising digital advertising marketing, advertising ga, advertising georgia, advertising johns creek, advertising milton, advertising roswell, advertising sandy springs, alpharetta advertising, appen, appen newspaper, atlanta advertising, b2b advertising, blog, blogs, blogs about hospitals, buckhead, city of milton advertising, digital advertising, doctor, emory, emory hospital, emory johns creek hospital, gnfcc, greater north fulton chamber, greater north fulton chamber of commerce, jcba, jccc, Johns Creek, johns creek advertising, johns creek business, johns creek business association, johns creek chamber, johns creek chamer of commerce, north fulton chamber, north fulton times, north side, North Side Hospital, points north, points north magazine, print advertising, roswell advertising, Scott Dunn, small business advertising, small business advertsing, social media advertising, Town Planner, Town Planner Calendar, Town Planner GA, townplanner, townplannerga, you tube | 5 Comments »
Posted by Scott Dunn on October 28, 2008
For those of you who missed my first blog about Joffrey’s Coffee & Tea Company, that blog can be found here: Joffery’s Coffee & Tea. In a nutshell, Joffrey’s sent out a free packet of coffee to anyone who would blog about them. I found out about it from a couple of other bloggers who found out about it from a couple of other bloggers, and so on and so on. Viral advertising at its finest!
A couple of days ago I checked my mail and found another package from Joffrey’s. This package contained Coffee 2.0, which was a great surprise. Thanks, Joffrey’s, for sending the package my way and for keeping me caffeinated.
Why am I taking the time to blog about this? Simple. Joffrey’s does not leave their success to viral advertising alone. Rather they use viral advertising as one way to touch their target market and gain exposure. Coupled with their viral marketing is their product. They do not rely on the internet alone. Instead they use the internet to connect with people, and in turn then send people their product. This allows Joffery’s the ability to measure their advertising. As most of you know, I am not a huge fan of viral marketing by itself. This is a great example of how to use viral marketing while getting your product in the hands of people who use it.
The other reason that I am blogging about this is that Joffrey’s does a GREAT job telling me a story. Let’s face it. You can buy coffee pretty much anywhere. Coffee is not a new concept and Joffrey’s understands this. They know that I will not buy their coffee because it is coffee; rather I will buy their coffee because of how their story makes me feel while I drink/purchase their coffee. They tailor their story to their target market.
Below you will see the contents of the package Joffery’s sent out. Playing off the Internet 2.0, they have Coffee 2.0, complete with UPDATES and info on HOW TO INSTALL (where do you usually see updates and info on how to install?).
Joffrey’s - all I can say is keep up the good work. Continue to grow your business virally while putting your product in the hands of your target market. Thanks for connecting with me and I look forward to your next product.
Please click on the images below and they will open up for you to read the information on the paper and on the bag. Use your browser back button to come back to this page!
I look forward to your comments.
-
-
Joffrey’s Coffee 2.0 update instructions
-
-
Here is to drinking Coffee 2.0 from Joffrey’s
Like this:
Like Loading...
Posted in Advertising | Tagged: about u, ad agency, ad agency alpharetta, ad agency atlanta, ad agency johns creek, ad agency miami, advertise in atlanta, advertise in johns creek, advertising agency, advertising agency atlanta, advertising johns creek, alpharetta marketing, atlanta marketing, b2b marketing, city of johns creek, city of milton marketing, county line, county line magazine, coutnyline, direct marketing, dunn's den, dunnsden, google, Johns Creek, johns creek advertising, johns creek business association, johns creek chamer of commerce, johns creek marketing, marketing, marketing atlanta, marketing city of milton, marketing ga, money mailer, points north, points north magazine, roswell marketing, Scott Dunn, scott t. dunn, small business marketing, sonarconnects, target market, Town Planner, Town Planner Calendar, Town Planner GA, townplanner, townplannerga, val pak, valpak, viral marketing, yahoo | Leave a Comment »
Posted by Scott Dunn on September 29, 2008
Any good manufacturer would deep-six a brand that has a 17% approval rating.
Any good retailer would show it the door.
Any good consumer would return it and demand a refund.
Unfortunately, congress is a brand that has tenure. We can’t get rid of it. We can only change its members every two or six years.
The current economic bail-out mess has been described as:
A failed administration, and a failed congress,
bailing out failed businesses that have failed the country,
yet we are assured that it cannot fail!
Our constitution guarantees legislative continuity, but it is silent about competence.
The market is brutal for brands that fail. Over ninety percent of new products and new stores are gone after two years. Here are some reasons why brands fail. One could only wish that our leaders would pay attention:
- They don’t stand for anything in particular
- They don’t listen
- They don’t keep up-to-date
- They think they are bullet-proof
- They think they are above the laws (of marketing that is)
I think that politicians should take Marketing #101. (They obviously skipped Economics and History.) Good marketers live by these rules:
- We exist because of our customers and survive at their pleasure
- We offer a promise and we keep it
- We aren’t the boss
- We are trustworthy
- We are accountable, right now, every day
We have term limits for our president, for good reason. Why not for congress? Sure, we would give up some experience, but we would gain more from fresh air.
I tell my students that if they want to succeed in marketing they should first go out and sell something. That is a humbling experience. They would learn how to fail—graciously. They would have to experience the real world. Politicians—likewise?
“Public Service” is a noble calling. But where has it gone wrong?
George Lemmond
Like this:
Like Loading...
Posted in marketing | Tagged: ad agency, advertise, advertise in alpharetta, advertise in atlanta, advertise in johns creek, advertise in milton, advertise in north fulton, Advertising, advertising alpharetta, advertising alpharetta ga, advertising atlanta, advertising city of milton, advertising ga, advertising georgia, advertising johns creek, advertising roswell, advertising sandy springs, alpharetta marketing, atlanta advertising, atlanta marketing, b2b advertising, b2b marketing, chamber, city of milton advertising, city of milton marketing, Congress, digital marketing, direct marketing, George Lemmond, gnfcc, greater north fulton chamber, greater north fulton chamber of commerce, johns creek chamber, johns creek marketing, marketing, marketing atlanta, marketing ga, marketing plan, metro atlanta chamber, metro atlanta chamber of commerce, money mailer, north fulton chamber, print advertising, savvy shopper, savy shopper, Scott Dunn, small business advertising, small business marketing, social media advertising, sonnarconnects, target market, Town Planner Calendar, townplanner, townplannerga, val pak, valpak | Leave a Comment »
