SONARconnects

Thoughts, ideas, comments and viewpoints about the world of Advertising, Marketing and Social Media.

Posts Tagged ‘Alpharetta’

How Apple and Google will kill the password

Posted by Scott Dunn on February 7, 2011

This is a great article I stumbled on at the macvideo website.  It is written by Mike Elgan and talks how passwords will soon be a thing of the past!

Technologies such as NFC and biometrics will make our lives simpler!

Imagine sitting down at a public PC, surfing the Web, visiting Facebook, checking your online bank account and buying something on Amazon — all without entering passwords or credit card information.

It gets better. You get up and leave without even logging out. Some shady criminal type sits down at the same PC and finds his attempts at cracking your password foiled at every turn. Your accounts can’t be accessed because your phone is no longer on the desk.
It gets better still. Hop in your car and press the “Start” button — no key necessary. The car knows it’s you after you wave your phone over the dashboard, and it adjusts the driver’s seat and steering wheel just for you.

On your way to work, you swing by Starbucks to grab a Trenta Iced Cafe Mocha with whip. To pay, you wave your phone over a terminal on the counter, grab your drink and head for work.

Arriving at the office, you sail past security with doors unlocking automatically as you approach them. When you walk into your office, the lights and PC come on auto-magically.

But what’s this? While you were out, IT replaced your old-and-busted PC with the latest and greatest. The PC is a blank slate, and it’s unaware of your data or settings. No worries. Just drop your phone on the desk, and the system instantly implements your settings and begins downloading your work documents from the cloud.

While all this is happening, a co-worker walks in talking smack about the game yesterday — and the ill-advised bet you lost. You owe him £10, so you both pull out your phones. You launch an app, type in the number 10, and tap the phones together to transfer the money.

All this has taken place without a single password or credit card.

The magic happens when you can combine a biometric ID system (which uses some kind of scan from a smartphone to verify that you’re actually in possession of the device) with a secure short-distance wireless communication technology that other devices (cash registers, PCs etc.) can read.

What’s wrong with passwords?

Why do we need a new ID system? Because most users don’t create secure passwords, and they can’t always remember the ones they create.

On any public system — like, say, Facebook — if a hacker tries the 20 most common passwords on enough accounts, he’ll eventually break in. Any two-bit suburban script-kiddie can download free software to crack the majority of passwords on a public system within hours.

Many people use a single password for all accounts. Once a hacker gains access to the password, he can wreak havoc, steal your identity, destroy your credit, ruin your relationships and expose your secrets.

Password protection — or lack thereof — is the IT industry’s dirty little secret. Passwords are a broken and obsolete model, yet everyone relies on them and pretends they do what they’re supposed to do.

The obvious password replacement is biometric identification — the use of a system capable of recognizing unique physical attributes, such as fingerprints, iris patterns or voices.

Far too many people don’t trust biometrics because it feels like Big Brother technology. But I believe that if the biometric system resides on the user’s cell phone, and is under the user’s control, such technology would be far more acceptable to the public.

How Apple will kill passwords

Apple doesn’t discuss future product plans, but it appears likely that the company is aggressively pursuing the development of technologies that replace IDs, passwords and credit cards.

Two years ago, Apple was in the news for patenting a range of biometric ID tools for the iPhone, such as a voice recognition system, a retinal scanner that uses the phone’s camera or, most likely, a system that uses the screen to scan fingerprints.

Last year, Apple hired an expert in Near Field Communication, or NFC, to head up the company’s Mobile Commerce department. NFC is technology that enables the transfer of data over distances of just a few inches — a model that’s far more secure and reliable than, say, Bluetooth. Other inside sources have been quoted as saying that Apple plans to build NFC into the iPhone 5.

Apple has also recently advertised three job openings related to payment platforms and short-range wireless data transfers.

And Apple has been granted NFC-related patents.

Apple is in a unique position to add biometric ID and the short-range communication technology that would make it effective.

Because Apple makes both handheld devices and PCs, it could easily build support into both. And because Apple already maintains one of the largest e-commerce systems in the world — the various iTunes stores — it already has most of the infrastructure for payments in place — and the credit card numbers of millions of customers.

Most important, however, Apple has proved to be the best company in the industry at taking research concepts that have been going nowhere for years and mainstreaming them overnight. It did that with multitouch user interfaces, cell phone videoconferencing and touch tablets. And it could do it with biometrically secured NFC ID and commerce systems.

In other words, all Apple needs to do in order to turn the iPhone into a universal debit card is to add a tiny, inexpensive chip to the device. And all Apple needs to do in order to make the iPhone a universal secure ID is to add a fingerprint scanner to the phone and put another chip in its various desktop systems.

Of course, it could be a while before you can use an iPhone as a universal debit card. It could take Apple some time to establish the partnerships and programs necessary to get every gas station and grocery store to support iTunes. But the password-killing ID card functionality could exist on Apple systems as early as this year, or most likely next year.

How Google will kill passwords

Google, meanwhile, does discuss (some) future plans. CEO Eric Schmidt announced late last year that Android Gingerbread 2.3 and later versions will support NFC at the software level. It’s up to Google’s hardware partners to build that functionality into Android devices.

Google is already using cell phones to improve security. The company has a universal password log-in that grants admission to most of its many online services, from Gmail to Google Latitude. Google encourages users to associate that single sign-on password with their cell phone number. If someone hacks your Google password, you can get a new password sent to your phone.

The Android platform has also been at the forefront of workable biometric solutions for cell phones. In fact, you can already download Android apps that do face recognition and iris scanning.

What doesn’t exist yet is a Google-approved or Google-designed system that ties it all together — NFC, payment and biometric ID. But with Apple apparently taking the lead when it comes to using a cell phone as a debit card and a universal ID, you can be sure Google will step up and do whatever is necessary to compete.

I believe that it will soon be possible to live without passwords or credit cards. If Apple builds in these capabilities, you can be sure Google will. And if Apple and Google do it, so will all of their competitors.

It won’t be easy — we can look forward to messy standards and privacy battles. But once they ship cell phones that can replace both passwords and credit cards, I think life will be more convenient — and more secure.

Posted in Social Media | Tagged: , , , , , , , , , , , , , , , , , , , , , , , , , , | 3 Comments »

Social Media Strategies – Do You Have One? Here are 5 Things That MUST Be Included!

Posted by Scott Dunn on August 12, 2010

Does your company have a Social Media Strategy? If so, you are in the minority. Unfortunately, most companies start out using social media with out having a clear plan as to what they want to accomplish.

Tactics over ride strategy and frustration quickly ensues. How many hours have you spent working in social media and not see the pay off in your bottom line?

If you are frustrated and not seeing results, this video will help you. If you have any questions please feel free to email me. I look forward to your responses!

Posted in Social Media | Tagged: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a Comment »

JOINING FORCES

Posted by Scott Dunn on May 24, 2010

This is a repost from our friends over at Blankstage Productions.  I hope you enjoy!

Blank Stage Productions has teamed up with the social media marketing wizards of “SONARconnects” to form a powerful 1-2 punch social media punch.

In this video meet Scott and Brent as they discuss the alliance and past projects they have developed for clients.

Clients who want professional video combined with a killer social media marketing strategy can come here to get their marketing efforts off the ground. This team takes the stress off of marketing so that the business owner can focus back on their business and building relationships with their customers.

Everyone is doing business online, and starting to use social media to market themselves and no one knows and understands this more then SONARconnects. SONARconnects is skilled in developing on-going, engaging social media conversations and building followers and fans for their clients. This strategy has lead countless success stories for Scott Dunn and his team.

“What is sad is the bushiness who spends thousands of dollars on a state-of-the art website, only to have a horrible video represent themselves. To many people think video is video. Brent and his team use improv and their stable of screenwriters to develop content and engaging video concepts for our clients.”

- Scott Dunn, President of SONARconnects

“This is exciting. Scott and his team have developed powerful, on-going social media strategies that continue to get results for clients. This is a powerful distribution component to our commercial video clients. In addition to connecting their content for TV we can now leverage social media to create buzz, creditability and ultimately more customers. Scott does a terrific job in narrowing down with the client a marketing strategy that makes the most sense.

- Brent Brooks, Owner of Blank Stage Productions

For years Scott ran the North Fulton Chamber of Commerce meetings. There he got to understand what it takes for a business and business owner to succeed. He learned the best techniques in developing one’s “USP” or unique selling proposition.

Brent has worked in the entertainment industry for years. He has developed 3 Indie films, runs screenwriting and acting classes. Brent loves nothing more then developing a professional video product that works.

Scott Dunn: results@sonarconnects.com
Brent Brooks: Brent@blankstageproductions.com

Posted in Advertising, marketing, Social Media | Tagged: , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a Comment »

How important is experience when it comes to a social media company?

Posted by Scott Dunn on May 24, 2010

I don’t know about you, but I am constantly amazed at the number of “Social Media Experts” out there. I know, I know, I have written about this in the past and you probably don’t wan’t me to beat a dead horse.

So I will not! Instead, I will talk about a new Facebook policy and why experience does matter.

The other day Facebook delivered a new policy to all you fan/like page/b.s. page owners.  In a nutshell, the new rule is:  You have to have 10,000 fans on your page or an account rep  to select your custom FBML  pages, the elements of custom landing pages, to open when someone clicks on your facebook profile.  If you would like to see the post, click on the highlighted Facebook and it will take you to there.

Why is this new policy potentially damaging to all but the big boys?  Simple.  How many fans does your page have right now?  Well Scott I actually have under 10,000 fans but I will call Facebook and get an account rep assigned to me and go on my merry way. Really?  Not so fast.  Currently, to have an account rep assigned to you from Facebook you must spend approximately $200,000.00 per year.  See where I am going with this?

So why does experience matter in social media?  Here is why.  We have gone through every change with Facebook since the beginning.  How many of the so-called experts pulled all nighters to secure a custom url?  How many of them navigated through the roadblocks called change when fan pages usurped groups?  How many of them have gone through multiple design lay out changes?  I can tell you from talking with them, not very many.

How does this new Facebook policy affect our clients?  Not at all.  Did I say not at all?  From the beginning, we found alternate solutions to fan pages.  We realized early on that fan pages were created by Facebook to make money, not necessarily to help business owners.

Now don’t get me wrong.  Did we come under fire from the “Social Media Experts”? You better believe it.  (And now the so called experts are scratching their head trying to figure out their next move.  Don’t worry Facebook will tell them.)  Did our clients call us up daily asking why we did not create a fan page for them because they were told by an employee Facebook says this is the correct way?  YES!!  Did it cost us a few accounts along the way?  It sure did.

Anyway, back to experience.  Yes experience plays a huge role in any decision-making process, but critical thinking plays an even larger role.  Oh yeah and so does courage.  The courage to stand for what you believe.  Social Media is still in its infancy.  Just because the “experts” say this is the way things must be done, this is not always the case.

Stop right now and think about your social media strategy.  Are the so called experts  driving the results you want?  Are they even aware of the changes Facebook made?  What impact have they made on your company?

Success in business is about standing out, not fitting in.  Definitely and repeatedly that applies in the social media field as well!

Posted in Advertising, marketing, Social Media | Tagged: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | 1 Comment »

You Tube Turns Five…What is Your You Tube Story?

Posted by Scott Dunn on May 20, 2010

Another milestone in social media has been reached.  No, it is not that Facebook added a gazillion people in a month.  It is that You Tube is turning five years old.

As everyone who comes in contact with me knows, social media is the biggest game changer since the development of the printing press.  Finally, software programs allow people around the world the ability to leverage the power of the internet to connect and communicate globally.  Without this software, you would still be interacting on the internet in chat rooms and on message boards typing away frantically trying to communicate in one dimension with people in those groups.

With social media, you are now able to communicate across multiple mediums and share your thoughts, emotions or ideas with text, pictures and video.  Of the three, video in my opinion is the most powerful.  No other medium allows a person or a business to build “Know, Like and Trust” faster than video.  None!

Which brings us to You Tube.  As early adaptors to You Tube (yes, we actually shot video on tape, not SD cards and not in HD), we quickly realized the power of making a video and having the ability to share it with the world.  Anyone with a video camera could share their creation and become an overnight star, without the need for Hollywood.   David can now compete with Goliath and win.

Thank you to our clients who early on trusted us to film their business and create channels.  We appreciate your faith in us.  Also, thank you to those clients whom we dragged kicking and screaming into the video world.  Sometimes being an early adaptor is hard, yet fun and rewarding.

I would also like to thank You Tube.  You pushed us, willingly, in new directions.  Both creatively (we could shoot more than just a 30 second spot) and in the use of  social media.  You allowed us to connect to people globally through video and interact in revolutionary ways.

To promote their five-year anniversary, You Tube set up a channel.  I would highly recommend taking a few minutes to watch some of the “ordinary” people around the global talk about their “You Tube Story”.  I am sure you will be as amazed about some of them as I am.

Congrats You Tube (and Google for buying them)!  We look forward to the next five years.

To post your “You Tube Story” or to view the stories of others click this link:  You Tube Five Year

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Creative, Ad Agencies, Clients and Trust – What happens when you trust your agency?

Posted by Scott Dunn on May 5, 2010

Being an agency gives us the opportunity to work on a myriad of projects and allows our creative process to flow.  As anyone in the advertising business knows, you live and die by the creative your team produces.  That marrying your creative to your clients comfort zone can be the most challenging aspect of the whole process.

Very rare indeed does the phone ring and a client truly give you full creative control on a project.

A couple of weeks ago my phone rang and such an opportunity presented itself.

What you see below is a compilation of three days of  ”running and gunning” at Emory Johns Creek Hospital.  Our team had full creative control of the project and to be candid with you more hours of video than we new what to do with.  This, in my opinion, is what every agency lives for…The ability to create something from nothing and have your client excited they hired you!

The project scope was this: Create a video that show cases the employees at Emory Johns Creek Hospital “having fun on the job”, enter the video in the Purple Glove Dance and win.  So far, we have accomplished the first two and are still working on the later.

Thank you Emory Johns Creek Hospital for the opportunity to produce this video and the latitude you gave us in your hospital.  We hope you and your staff had as much fun as we did during our three days of shooting.

Posted in Social Media | Tagged: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | 4 Comments »

Should My Company Be Using Social Media?

Posted by Scott Dunn on April 13, 2010

  • 95% of new media users believe companies or brands should have a social media presence.
  • 89% believe that they should interact with their consumers in this space.

If you have to ask whether or not you or your company should be engaged in social media, go back and read the two statistics above.

Your customers and prospects are telling you that they want you or your brand to have a LinkedIn, Facebook, Twitter and other types of social accounts. They are also telling you that they want you to engage in conversations with them.

One of the questions I get asked by business owners often is “why would someone want to connect, follow, or friend ‘my company’, ‘my brand’, ‘my product’, etc.? People using your product or service already have some level of attachment to it. Social media just allows them to have a deeper attachment. If they have a question, a comment, or a concern they like that they can reach out and communicate that message directly.

One of our client’s is Copeland’s New Orleans Style restaurants. Here are some comments from people that follow Copeland’s on Twitter:

  • “Going to enjoy some bow-tie pasta spinach artichoke dip @CopelandsATL with the in-laws. Oh yeah!”
  • “Chillin’ at @CopelandsATL with @MissTikiBaby for drinks and desserts White Russian and White Chocolate Bread Pudding #dying”
  • “Hands downs @CopelandsATL has the best brunch!!!”
  • “@CopelandsATL I’ve had the fried crawfish its great. Goes great w/ a cheesecake Napoleon w/ the rum sauce/ pralines”

Some from Facebook

  • “We LOVE Copeland’s. And we love our Saints!! Come on North Cobb County. Let’s get a great crowd to show up for Superbowl Sunday for the Saint’s WIN! ?I want to be with a huge group of fans at the Kennesaw Copeland’s, watching on the big screen, eating some great food like shrimp and grits!”

There are more comments, tweets, retweets, photos posted …all from people who want to share their experience with a restaurant. I’ve seen similar results with Political Candidates, Business Coaches, Insurance Brokers, Chiropractors, and a number of other businesses.

People want to be heard and if you make the effort to engage them in the social networks where they interact, they’ll talk. Often what they say will be positive thoughts and opinions about your business.

I’ll end this with two more statistics that I think are relevant.

  • 51% of respondents saying that social media has influenced their online transactions.
  • 78% of consumers trust peer recommendations

These two statistics reinforce the value of others posting positive messages about your company and how that can impact the purchase decisions of others.

If you’re still wondering if you and your company can benefit from social media, then I’m not sure what I can say that says it better than the statistics above. Its not so much a question of can it work but more a question of how are your going to make it work.

Sean Nelson, VP of Getting It Done

Posted in Social Media | Tagged: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | 1 Comment »

Social Media Revolution – SONARconnects

Posted by Scott Dunn on January 25, 2010

It seems like yesterday, when I would bring up ideas like You Tube, Facebook, Podcasting or Blogging to a client and get laughed out (read thrown out) of their office. Why you ask? Simple…Social Media is a fad. After all Scott my high school kid is on facebook so it can not be used as a business tool and besides I don’t even know what You Tube is. Lets buy a billboard.

Now everywhere I turn I am asked to follow a company on twitter, facebook, linkedin or you tube.  It seems this whole socail media thing might have caught on…or not!  Am I saying that social media is the end all cure all for your business advertising and marketing problems?  NO I am not.  As I have been writing for the last few years, social media is nothing more than a way for you to connect to your target market and build relationships.

Some of you have grasped that simple concept and are carrying your brand forward, while others of you are still struggling with your “Old School” tactics.  Anyway, this post is not about social media and should your business use it.  This blog is a video on social media being a fad or the biggest shift since the Industrial Revolution. (By the way, I am always amazed at how many people have not seen this video.) If you are still on the fence, take a couple of minutes and watch this video.

Let me know what you think and I hope you enjoy!

Posted in Social Media | Tagged: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a Comment »

SONARconnects presents – Great LinkedIn Tools for You to Use

Posted by Scott Dunn on November 24, 2009

As you work towards monetizing LinkedIn we’d like to offer some tools to help you work more effectively.

Non-LinkedIn Tools

LinkedIn Presence Scoring Tool
Ever wondered how your LinkedIn efforts compare to the average user.  The Linkulator grades your LinkedIn activity on a scale from 0 to 100, and shows you the average score among those who have graded their profile.  The results also include tips on what you can do to improve your score and presence.

Google Alerts to Track Topics
This isn’t a LinkedIn tool but it can be used to track LinkedIn related information.  Set up a Google Alert to track LinkedIn related topics to keep up to date with changes and information about LinkedIn.

Xobni Email Plugin
This Outlook plugin opens a summary window that displays information on each email sender and how you connect to that person.

LinkedIn Tools:

Outlook Toolbar
The Outlook toolbar is an excellent way to have full-time access to your LinkedIn contacts and information even when you are not on the LinkedIn Web site.  The tool integrates your LinkedIn data with Outlook, provider you instant access to en email sender’s profile.

Browser Toolbars (IE & Firefox)
The LinkedIn Browser Toolbar allows you to directly access LinkedIn, it allows you to search from anywhere, and also get the scoop on inside job connections. With easy one-click access to LinkedIn, you can easily see the LinkedIn profiles of everyone sending you Web mail.

Jobs Insider
The Jobs Insider comes with the LinkedIn Browser toolbar.  With it you can see how you connect into a job listing and see how you are connected to the position.  The tool works with Monster, CareerBuilder, HotJobs, Craigslist, SimplyHired, Dice, or Vault

You can request an introduction to the hiring manager, get your resume to the right person, or find out more about the company

LinkedIn Answers & RSS Feeds
Track topics based on keywords and categories in LinkedIn Answers to review and respond to questions posed by other LinkedIn members.  When you look at a category on the right side at the bottom of the Browse box is a text link to “Subscribe to new questions in” whichever category you are currently viewing.

LinkedIn Widgets

Company Insider
Let your users discover how they are connected to companies on your site. You pass a company name and we’ll show how many people the user knows and a few sample names. This widget works great for news sites and blogs, letting readers connect to people at companies you mention. It also works well on jobs sites where job seekers can see who they know at hiring companies. Use it anywhere to inject professional networking into your site.

Profile
Show LinkedIn profiles on your blog, website, or application. The Profile widget shows the public profile of anyone in LinkedIn. Use it to show your own profile on your blog or website. Or use it in your business application to show profiles of people. The Profile widget takes a Public Profile URL and shows the public profile for that person. Your users can then click through to see the full LinkedIn profile page, including how they may be related and communication options.

Share on LinkedIn
Add a Share on LinkedIn link to your website or blog allowing your users to share your content with their LinkedIn connections or networks. This gives your content legs: one user visits your site and can notify literally tens, hundreds, or thousands of others. Works great for news sites, blogs, and other content rich sites.

I would also consider the various LinkedIn applications tools as well.  Down the road I’ll add a post reviewing these but for now you can access them from the LinkedIn site.

Which tools have you found useful?  And what are some LinkedIn tools that I missed that you think everyone should know about?

Posted in Social Media | Tagged: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | 2 Comments »

5 LinkedIn Tricks You May Not Know

Posted by Scott Dunn on November 5, 2009

Most people are familiar with the basic features of LinkedIn such as connecting, groups, answers, applications, etc. There are some cool features that often get missed by the average user. Here we look at five under-utilized tricks you may not be familiar with.

One of the benefits of writing a book (in my case two books which were released on June 1st) is that you reacquaint yourself with some features that are not always top of mind. These five feature won’t make or break your LinkedIn experience but they are useful. Drum roll please…

Add a You Tube Video to Your Profile

You can do this with either Slideshare or Google Presentation. My perspective was that Google Presentation was a little faster, but you should try both to see what works for you.

Here is how you would add a video using Google Presentation:

~Add the Google Presentation application
~Go into Google Docs and create a new presentation
~Click on Insert (top link) and click on Video
~Search for your video on YouTube and choose your video
~Click on File (top link) and choose Rename – rename your presentation
~Go back into Google Presentation from your Profile
~Click on your video and Post to Profile

When the slide show is clicked the video will play.

Create an Email Signature on LinkedIn

You can use LinkedIn’s Email Signature Tool to add a LinkedIn signature to your Outlook (2003, 2002 XP, and 2000), Outlook Express, Mozilla Thunderbird, and Yahoo email accounts.

To create your signature do the following:

1. At the bottom of each LinkedIn page there are three rows of text links. Click on ‘Overview’ at the bottom of your home page in the ‘Tools’ row.

2. Click on the ‘Try it Now’ button in the ‘Email signature’ area at the bottom of the ‘LinkedIn Tools Overview’ page.

Once you fill in the information you would like to include click the text link “Click here for instructions”. This will open up a pop up window with the html code and instructions.

Customize your Search Views

When you conduct a people search or a Group member search you get a list of the results. At the top is a drop down to choose how to view the results. You can choose Basic, Extended, or Create a New View. Choosing the New View opens a pop up window that allows you to include what you would like in your view.

This is a Premium feature that is available for a time to all types of accounts. Use it while you can and don’t be surprised if one day it disappears if you have a free account. LinkedIn wants to suck you in and once enough people use it, it will become a carrot to get you to upgrade to a paid account

Have new questions emailed to you based on a topic

Track topics based on keywords and categories in LinkedIn Answers to review and respond to questions posed by other LinkedIn members. When you look at a category on the right side at the bottom of the Browse box is a text link to “Subscribe to new questions in” whichever category you are currently viewing.

Add Personal Contact Information to your profile

At the bottom of your Profile Edit page is a space to include the following information:

~Phone number
~Instant Messaging ID
~Address
~Birthday
~Marital Status – do I see an eHarmony tie in coming down the road?

There a lot more relevant information that LinkedIn should allow you to share so let’s hope they expand this down the road.

I look forward to your comments and connecting with you! If you need help with your social media strategies or tactics feel free to visit our website or give us a call. SONARconnects helps businesses leverage social media to create communities, build trust and connect with their target markets.

Also, I would like to thank Sean Nelson from SONARconnects for his time, energy and input on this post!

Posted in Social Media | Tagged: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | 4 Comments »

 
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