Another milestone in social media has been reached.  No, it is not that Facebook added a gazillion people in a month.  It is that You Tube is turning five years old.

As everyone who comes in contact with me knows, social media is the biggest game changer since the development of the printing press.  Finally, software programs allow people around the world the ability to leverage the power of the internet to connect and communicate globally.  Without this software, you would still be interacting on the internet in chat rooms and on message boards typing away frantically trying to communicate in one dimension with people in those groups.

With social media, you are now able to communicate across multiple mediums and share your thoughts, emotions or ideas with text, pictures and video.  Of the three, video in my opinion is the most powerful.  No other medium allows a person or a business to build “Know, Like and Trust” faster than video.  None!

Which brings us to You Tube.  As early adaptors to You Tube (yes, we actually shot video on tape, not SD cards and not in HD), we quickly realized the power of making a video and having the ability to share it with the world.  Anyone with a video camera could share their creation and become an overnight star, without the need for Hollywood.   David can now compete with Goliath and win.

Thank you to our clients who early on trusted us to film their business and create channels.  We appreciate your faith in us.  Also, thank you to those clients whom we dragged kicking and screaming into the video world.  Sometimes being an early adaptor is hard, yet fun and rewarding.

I would also like to thank You Tube.  You pushed us, willingly, in new directions.  Both creatively (we could shoot more than just a 30 second spot) and in the use of  social media.  You allowed us to connect to people globally through video and interact in revolutionary ways.

To promote their five-year anniversary, You Tube set up a channel.  I would highly recommend taking a few minutes to watch some of the “ordinary” people around the global talk about their “You Tube Story”.  I am sure you will be as amazed about some of them as I am.

Congrats You Tube (and Google for buying them)!  We look forward to the next five years.

To post your “You Tube Story” or to view the stories of others click this link:  You Tube Five Year