Posted by Scott Dunn on October 28, 2008
For those of you who missed my first blog about Joffrey’s Coffee & Tea Company, that blog can be found here: Joffery’s Coffee & Tea. In a nutshell, Joffrey’s sent out a free packet of coffee to anyone who would blog about them. I found out about it from a couple of other bloggers who found out about it from a couple of other bloggers, and so on and so on. Viral advertising at its finest!
A couple of days ago I checked my mail and found another package from Joffrey’s. This package contained Coffee 2.0, which was a great surprise. Thanks, Joffrey’s, for sending the package my way and for keeping me caffeinated.
Why am I taking the time to blog about this? Simple. Joffrey’s does not leave their success to viral advertising alone. Rather they use viral advertising as one way to touch their target market and gain exposure. Coupled with their viral marketing is their product. They do not rely on the internet alone. Instead they use the internet to connect with people, and in turn then send people their product. This allows Joffery’s the ability to measure their advertising. As most of you know, I am not a huge fan of viral marketing by itself. This is a great example of how to use viral marketing while getting your product in the hands of people who use it.
The other reason that I am blogging about this is that Joffrey’s does a GREAT job telling me a story. Let’s face it. You can buy coffee pretty much anywhere. Coffee is not a new concept and Joffrey’s understands this. They know that I will not buy their coffee because it is coffee; rather I will buy their coffee because of how their story makes me feel while I drink/purchase their coffee. They tailor their story to their target market.
Below you will see the contents of the package Joffery’s sent out. Playing off the Internet 2.0, they have Coffee 2.0, complete with UPDATES and info on HOW TO INSTALL (where do you usually see updates and info on how to install?).
Joffrey’s - all I can say is keep up the good work. Continue to grow your business virally while putting your product in the hands of your target market. Thanks for connecting with me and I look forward to your next product.
Please click on the images below and they will open up for you to read the information on the paper and on the bag. Use your browser back button to come back to this page!
I look forward to your comments.
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Joffrey’s Coffee 2.0 update instructions
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Here is to drinking Coffee 2.0 from Joffrey’s
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Posted by Scott Dunn on September 23, 2008
An opponent called Lincoln a baboon and a senator hit another with his cane. Not too long ago we saw legislators duke it out in Japan, and Google reports statesmen’s physical bashings in Jakarta, Taiwan, and the Czech Republic.
Are those good ole days gone forever? The worst I’ve seen lately is, “My opponent’s campaign has reached a new low with his lies and half-truths.” Really—how about really low blows with the gloves off?
I’d favor capital punishment for attacks on anyone’s family. Otherwise, let it rip.
Aren’t you sick of hearing, “My distinguished opponent, with whom I have the highest personal regard, is somewhat misguided on this issue.” That is a non-Freudian slip. What he was thinking was, “He is a bumbling fool and I question his ancestry and the circumstances of his birth.”
We need a police force that enforces non-civility in all political ads. No gentility, only verbal body slams are allowed. Politeness is very boring. Good ads are intrusive. Old-fashioned boxing (under the Marques of Queensbury rules) is being swamped by Ultimate Fights, where the only thing it seems you can’t do is disembowel. Hockey fans want fistfights, Nascar thrives on wrecks. Gladiators win with blood, toreadors earn ears. Americans want a (fair?) fight.
I want to hear what they really think about issues, and what they know about the other guy’s deficiencies (read dirt). Here’s a format that will work for any televised debates:
- In an isolation booth with one mike
- Just the two of them, seated facing each other, three feet apart
- They take turns asking any question they choose
- The other one has one minute to answer, then the first one can shout over
- After five minutes a bell rings and the other guy asks his question
- Two hour limit
All’s fair in love and war. Why not in elections? Let’s fight!
George Lemmond
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