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Welcome To My Den
This is the new, improved and reincarnated Dunn's Den. This blog is about marketing, advertising, social media and the goings on in my local community; from MY VIEW!
I look forward to connecting with you!
For those of you who missed my first blog about Joffrey’s Coffee & Tea Company, that blog can be found here: Joffery’s Coffee & Tea. In a nutshell, Joffrey’s sent out a free packet of coffee to anyone who would blog about them. I found out about it from a couple of other bloggers who found out about it from a couple of other bloggers, and so on and so on. Viral advertising at its finest!
A couple of days ago I checked my mail and found another package from Joffrey’s. This package contained Coffee 2.0, which was a great surprise. Thanks, Joffrey’s, for sending the package my way and for keeping me caffeinated.
Why am I taking the time to blog about this? Simple. Joffrey’s does not leave their success to viral advertising alone. Rather they use viral advertising as one way to touch their target market and gain exposure. Coupled with their viral marketing is their product. They do not rely on the internet alone. Instead they use the internet to connect with people, and in turn then send people their product. This allows Joffery’s the ability to measure their advertising. As most of you know, I am not a huge fan of viral marketing by itself. This is a great example of how to use viral marketing while getting your product in the hands of people who use it.
The other reason that I am blogging about this is that Joffrey’s does a GREAT job telling me a story. Let’s face it. You can buy coffee pretty much anywhere. Coffee is not a new concept and Joffrey’s understands this. They know that I will not buy their coffee because it is coffee; rather I will buy their coffee because of how their story makes me feel while I drink/purchase their coffee. They tailor their story to their target market.
Below you will see the contents of the package Joffery’s sent out. Playing off the Internet 2.0, they have Coffee 2.0, complete with UPDATES and info on HOW TO INSTALL (where do you usually see updates and info on how to install?).
Joffrey’s - all I can say is keep up the good work. Continue to grow your business virally while putting your product in the hands of your target market. Thanks for connecting with me and I look forward to your next product.
Please click on the images below and they will open up for you to read the information on the paper and on the bag. Use your browser back button to come back to this page!
As most of you know who read my blog, I am not a huge fan of viral marketing. It is not that I do not believe in the concept, it is that companies tend to follow in love with the process and forget about the true goal…the RESULTS! Also, companies tend to put to much emphasise on the viral campaign and let other parts suffer. (You know, like the call to action part.)
Every once in a while, I see a viral campaign that works very, very, very well. The campaign below is in the form of a video and it rocks. Why does it work so well? Simple: It is entertaining, fun and DIFFERENT. It begs me to forward it out to everyone I know.
This was sent to me by someone who attended Pod Camp Boston. You know the video must be good to be shown at a Pod Camp. With over 20 million views on You Tube, that alone should tell you about the video.
On a side note, I would like to give a HUGE kudos to Stride Gum. You truly understand what it means to take a brand global. Think of the fortune 500 companies that could have come up with this or sponsored Matt. Companies with nearly unlimited resources, yet an obscure chewing gum company is the winning brand.
Let me know what you think! Would you like your brand associated with this video?
Matt if you are ever back in Atlanta, please give me a call. I would like to dance with you! Also, just to let you know, the next time I am in the store I will search out Stride Gum and give it a try.
Who ever says advertising does not work, obviously does not understand how to advertise.
