Posts Tagged ‘jccc’

Helping My Clients Win Awards while Building Community Relationships!

Posted by Scott Dunn on November 18, 2008

Attached is a press release from a client, Emory Johns Creek Hospital (EJCH), who just won the E-HEALTHCARE LEADERSHIP AWARD.

We at Town Planner Calendar are both proud and honored to have been chosen to develop this project with Emory Johns Creek Hospital. I appreciate EJCH’s leap of faith in choosing our agency to help them in launching their first social media site. We at Town Planner Calendar are very passionate about Social Media and its limitless roles in procuring tangible results for our clients.

Congratulations Emory Johns Creek Hospital!!!

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FOR IMMEDIATE RELEASE Media Contact: Johnel Reid November 18, 2008

EMORY JOHNS CREEK HOSPITAL WINS E-HEALTHCARE LEADERSHIP AWARD FOR VIDEO BLOG

JOHNS CREEK, GA – Emory Johns Creek Hospital was recognized for its outstanding website at a special presentation in Orlando on November 11 during the Twelfth Annual Healthcare Internet Conference. The EJCH blog and video blog sites earned the Award of Distinction, the number one award among hospitals of 200 beds or less, in the category of Best Web 2.0/Rich Media category. “It is an honor to be recognized for our considerable efforts this past year,” said Johnel Reid, Director of Marketing for the hospital. “What began as an experiment for us, has gained momentum and produced significant results,” she added.

Emory Johns Creek Hospital’s site was chosen from among 1,100 entries by a panel of 114 judges familiar with healthcare and the Internet. “A growing number of healthcare organizations are clearly embracing the Web and emerging technologies,” says Mark Gothberg, eHealthcare Leadership Awards chairman. Gothberg notes that many organizations have invested in new sites or made significant improvements in their existing sites. “Such rich media forms as video, audio, blogs, and discussion groups are changing the landscape of Web sites,” he says.

The hospital launched its blog and video health library with the help and video production of Scott Dunn, of SONARconnects. “We know that people are changing the way they receive their news and information and we know the Internet plays a significant role,” said Reid. The team videotaped interviews with their medical staff about a variety of health related issues and then posted the videos to the Internet. “In less than four months, the 150 videos we have posted have received more than 11,000 views,” Reid said.

“Our audience can expect to see our blog continue to evolve,” said Reid. “We are finding ways to become more interactive and build relationships with our patients and the community. Healthcare marketing, at its core, is about relationships — building trust among physicians, hospitals and patients,” she said. “Traditionally, healthcare marketing has been fairly conservative. We are fortunate to have leadership that embraces this experiment ,” Reid added. “We have exciting plans for 2009 that will include improving the quality, server response and using more social media elements.”

“It’s rewarding to work with clients to help them find ways to reach their markets in new ways. The Internet is changing how people get their news, their information, even their entertainment. It is changing how people connect with each other and with the companies they choose to do business with,” said Dunn. “In the case of Emory Johns Creek, we found a way for doctors to reach their target audiences in a very personal, non-traditional way. It’s a win-win situation for everyone – the doctors get the value of knowing their messages are being heard, the audience gets the information they were looking for, and the hospital builds relationships with the communities they serve.

Emory Johns Creek Hospital is known for its state-of-the-art technology in a luxurious, hotel-like setting. Services include advanced orthopaedic surgery, joint replacement, spine surgery, 24/7 emergency care, state-of-the-art all digital imaging including a 64 slice CT, The Birth Place with Level III Neonatal Intensive Care Unit, 24-hour anesthesiologists, intensive care, advanced cardiac care, rehabilitation services and women’s services. Emory Johns Creek Hospital is home to the Atlanta Bariatric Center, designated a Center of Excellence by the American Society of Bariatric Surgeons.

For more information, please visit emoryjohnscreek.com. To find a physician close to where you live or work, call 678.474.8200

Posted in Social Media | Tagged: ad agency, ad agency alpharetta, ad agency atlanta, ad agency johns creek, ad agency miami, advertise, advertise atlanta, advertise in alpharetta, advertise in atlanta, advertise in johns creek, advertise in milton, advertise in north fulton, Advertising, advertising agency, advertising agency atlanta, advertising alpharetta, advertising alpharetta ga, advertising atlanta, advertising city of milton, Advertising digital advertising marketing, advertising ga, advertising georgia, advertising johns creek, advertising milton, advertising roswell, advertising sandy springs, alpharetta advertising, appen, appen newspaper, atlanta advertising, b2b advertising, blog, blogs, blogs about hospitals, buckhead, city of milton advertising, digital advertising, doctor, emory, emory hospital, emory johns creek hospital, gnfcc, greater north fulton chamber, greater north fulton chamber of commerce, jcba, jccc, Johns Creek, johns creek advertising, johns creek business, johns creek business association, johns creek chamber, johns creek chamer of commerce, north fulton chamber, north fulton times, north side, North Side Hospital, points north, points north magazine, print advertising, roswell advertising, Scott Dunn, small business advertising, small business advertsing, social media advertising, Town Planner, Town Planner Calendar, Town Planner GA, townplanner, townplannerga, you tube | 5 Comments »

Feel Good Viral Advertising. Does it Work Good?

Posted by Scott Dunn on August 20, 2008

Stride Gum has a YouTube four-and-a-half minute world-wide dance routine that has achieved over 20 million viewers. It makes you smile and want to get up and dance.

How many sticks of gum has it sold? Don’t know.

I think that it’s now very important for advertising to be liked. Not like the old show-and-tell days, when all you needed was a benefit and a reason-why.

But how do the marketers of Stride Gum hope it works? I guess the sequence is—

I identify with (like) this brand, because
It makes me want to dance, and that is true because
It makes a lot of people want to dance, therefore
I will buy Stride Gum.

Maybe that’s all implied, but I am so old-fashioned that I think it has to be stated, it must be true, and that the brand name must somehow be linked to the benefit.

What’s the buzz, and where’s the beef?

Small budget advertisers must make their dollars stretch far. Once it awhile a Stride may be a stride ahead (intended), but all froth must fizzle. “It’s not creative unless it sells” and “Advertising is salesmanship” are good words to live by.

Viral Advertising of course is Word of Mouth gone bonkers. It works short term— like an endorsement from a friend. How many times have heard this conversation—

“Hey, have you seen the ad about—-”

“No. Who’s it from?”

“I forget.”

Does Viral Advertising have the seeds (germs?) of its own demise? Its unfortunate connotations are about disease, spreading destruction and death.

Branding is based on a substantial benefit and a continual delivery of that promise. Healthy brands are self-nourishing, growing, and vibrant. Lawyers are advised if your argument is weak, shout louder. If your brand is weak, make noises and hope it spreads.

George Lemmond

Posted in Advertising | Tagged: advertise in alpharetta, advertise in atlanta, advertise in johns creek, advertise in milton, advertise in north fulton, Advertising, atlanta, GA, gnfcc, greater north fulton chamber of commerce, jcba, jccc, marketing, metro atlanta chamber, north fulton, Scott Dunn, scott t. dunn, small business advertising, Town Planner Calendar, townplanner, townplannerga | 3 Comments »

Sampling is By Far the Best Marketing Technique

Posted by Scott Dunn on August 20, 2008

Are you giving away the farm when you give away some of your product? Are you giving away your secrets, and not protecting your family’s jewels?

Assuming you are a believer in your product and are proud of it, sampling is the most potent arrow in your marketing quiver.

If a picture is worth a hundred words, then a taste is worth a thousand pictures. One definition of a sample is, “A representative part from a larger whole presented for inspection as evidence of quality.” How could there be a smarter prelude to winning marketing?

Some of the greatest food chains are Wegman’s (Rochester, NY) and Whole Foods.

You can’t get out of one of their stores hungry, because the have fed you with delicious samples. And it’s hard to leave without spending a bundle.

There are many ways, other than eating, to sample your goods:

Barnes Noble wants you to read books, so they make that inviting and easy. They don’t care if you mess up their displays or spill coffee. You will ultimately buy books.
A good car dealer lets you take a car home for the weekend.
A masseuse gives you a free neck rub.
The “spritzer” in Macy’s cosmetics aisle gives you a breath of alluring air.
A financial planner or a marketing consultant gives you a free hour of advice.
A stand-up comedian starts with a chuckle, and preacher invokes hope.

It’s important to note that sampling should not be a preview of the price. It’s a demonstration of the confidence in your product. Don’t compete on price: only Wal*Mart can succeed in that game. Don’t give away too much.

Suppose that you are in a play-off with two others for a new customer, and you are each given thirty seconds. The first two gave good, succinct “elevator speeches.” Then it’s your turn. You announce your name, your brand’s main benefit, and bestow a sample. Guess who wins.

George Lemmond

Posted in marketing | Tagged: about u, advertise atlanta, Advertising, advertising alpharetta, advertising alpharetta ga, advertising ga, advertising georgia, advertising johns creek, advertising roswell, advertising sandy springs, alpharetta advertising, appen, appen newspaper, b2b advertising, Borders Books, buckhead, business post, city of milton advertising, gnfcc, greater north fulton chamber of commerce, jccc, johns creek advertising, johns creek chamber, marketing, metro atlanta chamber, money mailer, roswell advertising, savvy shoper, savy shoper, Scott Dunn, scott t. dunn, small business advertising, small business marketing, target market, Town Planner Calendar, townplanner, townplannerga, val pak, Whole Foods | 3 Comments »

Is Your Customer Always (or Just Sometimes) Right?

Posted by Scott Dunn on August 7, 2008

“When in the course of human events, it becomes necessary for one people to dissolve the political bonds which have connected them with another—–”

This Declaration of Independence applies to employers, clients and customers as well. When you’ve had enough of a tyrannical boss, a recalcitrant client, or a thieving customer, it is your right and duty to say, “I’ve had enough. YOU’RE FIRED!”

Who ever said “The Customer is Always Right” was a fawning, sycophantic wimp.

I was with an ad agency that had a big profitable account where the ad manager was a moral deviant. He delighted in making us miserable. I talked with our president, who wrote this on his pad as he was making the decision:

As I sat lone and musing, a friend came up and said, Cheer up, things could be worse. So I cheered up, and sure enough, Things got worse.

So he got the account group together and said, “He who angers you controls you.” He made the hard but joyous call and severed the relationship. We replaced that account very soon with a better one.

I was the head of customer service at Target Stores. They are very kind to their customers, meeting them more than half way on their problems. The benefit of the doubt is theirs.

But Target is not a jerk. While we took back almost everything, we drew a line; we recognized the repeaters and told them politely that they would be happier not shopping here any more. (“Try Kmart—”) I saw a lot of sweat-stained garments that “were never worn.” My favorite was the unused crock pot that began to reek from the chicken inside.

Small firms can be devastated by the loss of any client, so it’s understandable that they endure untold miseries. It’s a quantum leap when they first stand up and say,

“No more. There is some crap I will not stand.” Bite the bullet and get rid of the problem. Freedom comes next, and more business.

George Lemmond

Posted in marketing | Tagged: advertising alpharetta, advertising johns creek, Alpharetta, alpharetta advertising, alpharetta marketing, appen, appen newspaper, atlanta, atlanta advertising, atlanta marketing, dunnsdenblog, GA, George Lemmond, gnfcc, greater north fulton chamber of commerce, jcba, jccc, johnks creek, johns creek advertising, johns creek business association, johns creek chamber, johns creek chamer of commerce, johns creek marketing, marketing johns creek, money mailer, Scott Dunn, super coups, Town Planner, Town Planner Calendar, townplannerga | Leave a Comment »

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Posts Tagged ‘jccc’

Feel Good Viral Advertising. Does it Work Good?

Sampling is By Far the Best Marketing Technique

Is Your Customer Always (or Just Sometimes) Right?

Follow “SONARconnects”

SONARconnects

Thoughts, ideas, comments and viewpoints about the world of Advertising, Marketing and Social Media.

What People are saying!

Top Posts

Photos Anyone?

If you are viewing this site from a mobile phone click here!

Welcome To My Den

Subscribe Here!

Blogroll

MY Website

Subscribe to my Small Business Podcast Here!

Technorati

Posts Tagged ‘jccc’

Helping My Clients Win Awards while Building Community Relationships!

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Feel Good Viral Advertising. Does it Work Good?

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Sampling is By Far the Best Marketing Technique

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Is Your Customer Always (or Just Sometimes) Right?

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