Posts Tagged ‘johns creek business association’
Posted by Scott Dunn on October 12, 2009
PRESS RELEASE
Alpharetta, Ga.,—SONARconnects announced today it was chosen to be the social media agency of record for the Lenny’s Sub Shop franchises. SONARconnects will develop, execute and leverage the social media strategy for the 160+ restaurant franchises nationwide, including writing and posting blogs, developing and distributing tweets, and managing the company’s Facebook and LinkedIn accounts.
“SONARconnects has a heavily-referred track record of success in the social media realm,” said Holly Baker, director of marketing, advertising and public relations at Lenny’s Franchisor. “Lenny’s Sub Shop continually strives to exceed our guests’ expectations, and SONARconnects will enable us to reach them in a rapid, highly-effective and cutting edge manner.”
While the basics of selling remain the foundation for SONARconnects’ advertising and marketing efforts, the organization has cornered the social media market with a strategic format for turning marketing tactics into dollars. SONARconnects creates content for clients and helps them build trust and communities within their target markets. These efforts are monetized when the content is distributed through social media outlets.
“Our diverse client base that ranges from hospitals and medical personnel to restaurants to lawyers demonstrates our ability to leverage our social media strategy into almost any industry,” said Scott Dunn, president at SONARconnects. “Our expertise at incorporating traditional communications tools into this new world of social media gives our clients a leg up when it comes to building their brands and increasing visibility.”
About SONARConnects
SONARconnects is a total communications agency offering traditional advertising and marketing services, social media marketing and social media training. The organization prides itself at being the expert in every phase of the new marketing scene. The basics of selling are still the company’s foundation, but its knowledge of the new Social Media sets it apart. Blogs, micro-blogging, pod casts and video can help clients connect and build relationships with their customers. For more information, visit SONARconnects.
About Lenny’s Sub Shops
Since the beginning, Lenny’s commitment to quality and attention to detail has gone into every restaurant and sub sandwich. This dedication has helped Lenny’s to become one of the fastest growing sub sandwich chains in the country. Today, Lenny’s Sub Shop continues to expand throughout the United States by offering franchise opportunities. Authentic Philly Cheesesteaks & The Deli Fresh Experience™ are reasons why our loyal guests say they prefer a Lenny’s sub hands down to our national competition. Why? Lenny’s puts back what has been missing in the sub sandwich business—More Food, More Taste, More Personality!® Lenny’s Sub Shop
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Posted in Social Media | Tagged: ad agency, Advertising, advertising agency, advertising alpharetta, advertising atlanta, advertising city of milton, advertising ga, advertising georgia, advertising johns creek, advertising roswell, advertising sandy springs, Alpharetta, alpharetta advertising, atlanta, atlanta advertising, b2b advertising, city of milton, city of milton advertising, digital advertising, GA, Georgia, gnfcc, greater north fulton chamber, greater north fulton chamber of commerce, Johns Creek, johns creek advertising, johns creek business association, johns creek chamber, marketing, marketing alpharetta, milton, money mailer, roswell, Sandy Springs, Scott Dunn, scott t. dunn, Small Business, small business advertising, small business marketing, Social Media, social media agency, social media agency atlanta, sonar connects, sonarconnects, super coups, Town Planner, Town Planner Calendar, townplanner, townplannerga, valpak | 2 Comments »
Posted by Scott Dunn on April 20, 2009
Here’s the marketing outrage of the year. The Port Authority of New Jersey and New York has changed the name of the new signature building at the 9/11 terrorist strike from “The Freedom Tower” to “WTC I.”
Why? Because the word “freedom” makes it hard to sell, they say. They are trying to find tenants for the 1776 foot office/monument, and its tough sledding. But the rumor has it that China has popped for about three floors. Did China insist on the change? Why should they object? Are they afraid of the word? Or of the concept?
To me, “WTC I” invokes sad memories. It makes me think of bad, past days. Dark days of heroism, grief, and, yes, terrorists. But “Freedom” is inspirational and looks forward to days of light, progress and joy.
The old Twin Towers were not a raging success. I don’t think their occupancy was ever that great; I don’t know why. Maybe the new building will have a curse on it, and be hard to rent no matter what name it bears. If I were a salesman for the project, I know I’d rather be selling freedom than a tombstone.
There will be a brief chapter in my new textbook called “Courageous Marketing.” It will cover brands that survived the recession by plowing forward. It will describe the guts of taking uncertain paths. It will honor those who are single minded, despite pressure to diversify. It will not include the chicken-hearted politically correct sycophants like the Port Authority of New Jersey and New York.
The climate these days is to decry the greedy capitalists. The ones who make profits on the backs of the needy unfortunates. But they’re the ones who take risks for freedom, the brave people who aren’t afraid to step up with pride and say, “This is what I stand for. Want a piece of it?”
George Lemmond
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Posted in marketing | Tagged: ad agency, ad agency alpharetta, ad agency atlanta, ad agency johns creek, ad agency miami, ad agency New York, advertise, advertise atlanta, advertise in alpharetta, advertise in atlanta, advertise in johns creek, advertise in milton, advertise in north fulton, Advertising, advertising agency, advertising agency atlanta, advertising alpharetta, advertising alpharetta ga, advertising atlanta, advertising city of milton, advertising ga, advertising georgia, advertising in atlanta, advertising johns creek, advertising milton, advertising roswell, advertising sandy springs, alpharetta advertising, atlanta advertising, atlanta advertising agencies, b2b advertising, buckhead, city of johns creek, city of milton advertising, digital advertising, emory johns creek hospital, George Lemmond, Johns Creek, johns creek advertising, johns creek business, johns creek business association, johns creek chamber, johns creek marketing, print advertising, roswell advertising, Scott Dunn, small business advertising, small business advertsing, social media advertising, sonarconnects, Town Planner, Town Planner Calendar, Town Planner GA, townplanner, townplannerga | Leave a Comment »
Posted by Scott Dunn on March 26, 2009
Be careful what you tweet! Twitter has been around for the last three years or so and has become all the rage with the Internet 2.0 crowd. One thing that I caution my clients about when they go onto twitter is this: Make darn sure you UNDERSTAND that anything you write can and will come back to bite you in your ass…so be very, very, very, very careful what you tweet about. For some strange reason many people think that because a few tweets a day are good, a tweet a minute must be better. Or because I have a thought right now, I must share it with the world. Not so says I. DO NOT tweet, just because you think you need to.
This Tweet came back to bite the person from Ketchum (New York office) who made some disparaging remarks about the city of Memphis the morning before he presented on digital media to the worldwide communications group at FedEx (150+) people. A Fed Ex employee found it, was offended by it (as well they should be) and responded as such. But wait, it gets better…they also copied the FedEx Coporate Vice President, Directors and all management of FedEx’s communication department AND the chain of command at Ketchum.
The tweet:
What not to say when your client is FedEx
The employee response:
Mr. Andrews,
If I interpret your post correctly, these are your comments about Memphis a few hours after arriving in the global headquarters city of one of your key and lucrative clients, and the home of arguably one of the most important entrepreneurs in the history of business, FedEx founder Fred Smith.
Many of my peers and I feel this is inappropriate. We do not know the total millions of dollars FedEx Corporation pays Ketchum annually for the valuable and important work your company does for us around the globe. We are confident however, it is enough to expect a greater level of respect and awareness from someone in your position as a vice president at a major global player in your industry. A hazard of social networking is people will read what you write.
Not knowing exactly what prompted your comments, I will admit the area around our airport is a bit of an eyesore, not without crime, prostitution, commercial decay, and a few potholes. But there is a major political, community, religious, and business effort underway, that includes FedEx, to transform that area. We’re hopeful that over time, our city will have a better “face” to present to visitors.
James, everyone participating in today’s event, including those in the auditorium with you this morning, just received their first paycheck of 2009 containing a 5% pay cut… which we wholeheartedly support because it continued the tradition established by Mr. Smith of doing whatever it takes to protect jobs.
Considering that we just entered the second year of a U.S. recession, and we are experiencing significant business loss due to the global economic downturn, many of my peers and I question the expense of paying Ketchum to produce the video open for today’s event; work that could have been achieved by internal, award-winning professionals with decades of experience in television production.
Additionally Mr. Andrews, with all due respect, to continue the context of your post; true confession: many of my peers and I don’t see much relevance between your presentation this morning and the work we do in Employee Communications.
Wow!!!
Did I say content was king?????? You have the power to the information highway, what you do with it is up to you. What you tweet about, will be held against you.
By the way, this happened in January. Not only is it still being discussed at the major social media events (like the one last month at Kennesaw State), but it is also still being written about. I know I always say there is no such thing as bad press, but I might have to rethink that!
Bottom line: No mater what you think about the social media space , it is here to stay. So, learn how to use it to your advantage and create something good.
Scott T. Dunn
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Posted in Social Media | Tagged: ad agency alpharetta, ad agency johns creek, advertise in alpharetta, advertise in johns creek, advertise in milton, advertising alpharetta, advertising alpharetta ga, advertising city of milton, Advertising digital advertising marketing, advertising johns creek, advertising milton, Alpharetta, alpharetta advertising, alpharetta business, alpharetta marketing, appen, appen newspaper, city of Alpharetta, city of johns creek, city of milton, city of milton advertising, city of milton business, city of milton marketing, digital advertising, digital marketing, digital media, Johns Creek, johns creek advertising, johns creek business, johns creek business association, johns creek chamber, johns creek chamer of commerce, johns creek marketing, marketing alpharetta, marketing city of milton, marketing johns creek, milton, money mailer, moneymailer, Scott Dunn, Small Business, small business advertising, small business advertsing, small business marketing, Social Media, social media advertising, social networking, sonar, sonar connects, sonnarconnects, Town Planner Calendar, val pak, valpak | 8 Comments »
Posted by Scott Dunn on December 23, 2008
Does WalMart force thousands of small stores out of business? Or do their customers do it for them? The lesson is that you can’t compete with the big guys on price and variety when you don’t have a big box or big bucks.
The internet makes things even tougher for the small ones because comparison is so easy.
Here’s a story about a little guy. His name is John Lamb and he runs “Bagel Boys,” right next to a Starbucks in the Atlanta suburbs. Here’s why he is successful, and this is a template for anyone who wants to survive and prevail:
He has a great distinctive product. He worked for a big bagel chain for years, so he knows all their secrets. He knows how to make a better product even though it costs more.
He knows his market. Location is key. He chose a high traffic spot right next to a Starbucks! He stole some of their customers, and he’s proud of the comparison and the choice. The moral—don’t hide it, flaunt it!
He knows his customers and how to serve them. He calls most of them by their name, and they say, “Hi, John.” His presence is there.
He lives his business. It’s personal. The “Bagel Boys” are literally his boys. Life sized pictures of his adorable sons are the art works of his décor. It depicts them joyfully turning dough into bagels.
He sticks to his guns. He sells tasty sandwiches and salads, but he closes shop at 3:00.
“Nobody eats bagels for dinner,” he says. If Burger King wants to stay open ‘till 2 AM, that’s their problem. “I have a life after work. I want to go home with my boys.”
He knows where he’s going. I’d bet his formula works. He’s looking for a second location, and possibly franchising is in the future. But I can’t see him trading his life for a position as a corporate executive.
He has the secret. He works hard, and he smiles. “I love this business,” says John Lamb.
George Lemmond
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Posted in Advertising | Tagged: about u, Advertising, advertising alpharetta, advertising atlanta, advertising city of milton, advertising ga, advertising georgia, advertising johns creek, advertising roswell, advertising sandy springs, Alpharetta, alpharetta advertising, atlanta, atlanta advertising, b2b advertising, Bagel Boys, Burger King, city of milton, city of milton advertising, GA, George Lemmond, Georgia, gnfcc, greater north fulton chamber, greater north fulton chamber of commerce, jcba, Johns Creek, johns creek advertising, johns creek business association, johns creek chamber, marketing, marketing alpharetta, milton, money mailer, roswell, Sandy Springs, savvy shopper, savy shopper, Scott Dunn, scott t. dunn, Small Business, small business advertising, small business marketing, Social Media, sonarconnects, super coups, Town Planner, Town Planner Calendar, townplanner, townplannerga, valpak, WalMart | Leave a Comment »
Posted by Scott Dunn on November 18, 2008
Attached is a press release from a client, Emory Johns Creek Hospital (EJCH), who just won the E-HEALTHCARE LEADERSHIP AWARD.
We at Town Planner Calendar are both proud and honored to have been chosen to develop this project with Emory Johns Creek Hospital. I appreciate EJCH’s leap of faith in choosing our agency to help them in launching their first social media site. We at Town Planner Calendar are very passionate about Social Media and its limitless roles in procuring tangible results for our clients.
Congratulations Emory Johns Creek Hospital!!!
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FOR IMMEDIATE RELEASE Media Contact: Johnel Reid November 18, 2008
EMORY JOHNS CREEK HOSPITAL WINS E-HEALTHCARE LEADERSHIP AWARD FOR VIDEO BLOG
JOHNS CREEK, GA – Emory Johns Creek Hospital was recognized for its outstanding website at a special presentation in Orlando on November 11 during the Twelfth Annual Healthcare Internet Conference. The EJCH blog and video blog sites earned the Award of Distinction, the number one award among hospitals of 200 beds or less, in the category of Best Web 2.0/Rich Media category. “It is an honor to be recognized for our considerable efforts this past year,” said Johnel Reid, Director of Marketing for the hospital. “What began as an experiment for us, has gained momentum and produced significant results,” she added.
Emory Johns Creek Hospital’s site was chosen from among 1,100 entries by a panel of 114 judges familiar with healthcare and the Internet. “A growing number of healthcare organizations are clearly embracing the Web and emerging technologies,” says Mark Gothberg, eHealthcare Leadership Awards chairman. Gothberg notes that many organizations have invested in new sites or made significant improvements in their existing sites. “Such rich media forms as video, audio, blogs, and discussion groups are changing the landscape of Web sites,” he says.
The hospital launched its blog and video health library with the help and video production of Scott Dunn, of SONARconnects. “We know that people are changing the way they receive their news and information and we know the Internet plays a significant role,” said Reid. The team videotaped interviews with their medical staff about a variety of health related issues and then posted the videos to the Internet. “In less than four months, the 150 videos we have posted have received more than 11,000 views,” Reid said.
“Our audience can expect to see our blog continue to evolve,” said Reid. “We are finding ways to become more interactive and build relationships with our patients and the community. Healthcare marketing, at its core, is about relationships — building trust among physicians, hospitals and patients,” she said. “Traditionally, healthcare marketing has been fairly conservative. We are fortunate to have leadership that embraces this experiment ,” Reid added. “We have exciting plans for 2009 that will include improving the quality, server response and using more social media elements.”
“It’s rewarding to work with clients to help them find ways to reach their markets in new ways. The Internet is changing how people get their news, their information, even their entertainment. It is changing how people connect with each other and with the companies they choose to do business with,” said Dunn. “In the case of Emory Johns Creek, we found a way for doctors to reach their target audiences in a very personal, non-traditional way. It’s a win-win situation for everyone – the doctors get the value of knowing their messages are being heard, the audience gets the information they were looking for, and the hospital builds relationships with the communities they serve.
Emory Johns Creek Hospital is known for its state-of-the-art technology in a luxurious, hotel-like setting. Services include advanced orthopaedic surgery, joint replacement, spine surgery, 24/7 emergency care, state-of-the-art all digital imaging including a 64 slice CT, The Birth Place with Level III Neonatal Intensive Care Unit, 24-hour anesthesiologists, intensive care, advanced cardiac care, rehabilitation services and women’s services. Emory Johns Creek Hospital is home to the Atlanta Bariatric Center, designated a Center of Excellence by the American Society of Bariatric Surgeons.
For more information, please visit emoryjohnscreek.com. To find a physician close to where you live or work, call 678.474.8200
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Posted in Social Media | Tagged: Advertising, Town Planner Calendar, Town Planner, Scott Dunn, Johns Creek, gnfcc, Town Planner GA, ad agency, digital advertising, townplanner, advertising alpharetta, advertising johns creek, print advertising, alpharetta advertising, johns creek advertising, city of milton advertising, atlanta advertising, b2b advertising, advertising alpharetta ga, advertising atlanta, advertising city of milton, advertising ga, advertising roswell, advertising sandy springs, advertising georgia, roswell advertising, appen newspaper, johns creek chamber, johns creek business, appen, advertise, small business advertising, Advertising digital advertising marketing, social media advertising, townplannerga, advertising milton, buckhead, greater north fulton chamber, greater north fulton chamber of commerce, small business advertsing, johns creek chamer of commerce, jccc, jcba, johns creek business association, advertise atlanta, advertise in alpharetta, advertise in johns creek, advertise in milton, advertise in atlanta, advertise in north fulton, north fulton chamber, points north, points north magazine, advertising agency, advertising agency atlanta, ad agency alpharetta, ad agency johns creek, ad agency atlanta, ad agency miami, emory johns creek hospital, emory, emory hospital, North Side Hospital, doctor, north fulton times, north side, blog, you tube, blogs, blogs about hospitals | 5 Comments »
Posted by Scott Dunn on October 28, 2008
For those of you who missed my first blog about Joffrey’s Coffee & Tea Company, that blog can be found here: Joffery’s Coffee & Tea. In a nutshell, Joffrey’s sent out a free packet of coffee to anyone who would blog about them. I found out about it from a couple of other bloggers who found out about it from a couple of other bloggers, and so on and so on. Viral advertising at its finest!
A couple of days ago I checked my mail and found another package from Joffrey’s. This package contained Coffee 2.0, which was a great surprise. Thanks, Joffrey’s, for sending the package my way and for keeping me caffeinated.
Why am I taking the time to blog about this? Simple. Joffrey’s does not leave their success to viral advertising alone. Rather they use viral advertising as one way to touch their target market and gain exposure. Coupled with their viral marketing is their product. They do not rely on the internet alone. Instead they use the internet to connect with people, and in turn then send people their product. This allows Joffery’s the ability to measure their advertising. As most of you know, I am not a huge fan of viral marketing by itself. This is a great example of how to use viral marketing while getting your product in the hands of people who use it.
The other reason that I am blogging about this is that Joffrey’s does a GREAT job telling me a story. Let’s face it. You can buy coffee pretty much anywhere. Coffee is not a new concept and Joffrey’s understands this. They know that I will not buy their coffee because it is coffee; rather I will buy their coffee because of how their story makes me feel while I drink/purchase their coffee. They tailor their story to their target market.
Below you will see the contents of the package Joffery’s sent out. Playing off the Internet 2.0, they have Coffee 2.0, complete with UPDATES and info on HOW TO INSTALL (where do you usually see updates and info on how to install?).
Joffrey’s - all I can say is keep up the good work. Continue to grow your business virally while putting your product in the hands of your target market. Thanks for connecting with me and I look forward to your next product.
Please click on the images below and they will open up for you to read the information on the paper and on the bag. Use your browser back button to come back to this page!
I look forward to your comments.
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Joffrey’s Coffee 2.0 update instructions
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Here is to drinking Coffee 2.0 from Joffrey’s
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Posted in Advertising | Tagged: about u, ad agency, ad agency alpharetta, ad agency atlanta, ad agency johns creek, ad agency miami, advertise in atlanta, advertise in johns creek, advertising agency, advertising agency atlanta, advertising johns creek, alpharetta marketing, atlanta marketing, b2b marketing, city of johns creek, city of milton marketing, county line, county line magazine, coutnyline, direct marketing, dunn's den, dunnsden, google, Johns Creek, johns creek advertising, johns creek business association, johns creek chamer of commerce, johns creek marketing, marketing, marketing atlanta, marketing city of milton, marketing ga, money mailer, points north, points north magazine, roswell marketing, Scott Dunn, scott t. dunn, small business marketing, sonarconnects, target market, Town Planner, Town Planner Calendar, Town Planner GA, townplanner, townplannerga, val pak, valpak, viral marketing, yahoo | Leave a Comment »
Posted by Scott Dunn on August 7, 2008
“When in the course of human events, it becomes necessary for one people to dissolve the political bonds which have connected them with another—–”
This Declaration of Independence applies to employers, clients and customers as well. When you’ve had enough of a tyrannical boss, a recalcitrant client, or a thieving customer, it is your right and duty to say, “I’ve had enough. YOU’RE FIRED!”
Who ever said “The Customer is Always Right” was a fawning, sycophantic wimp.
I was with an ad agency that had a big profitable account where the ad manager was a moral deviant. He delighted in making us miserable. I talked with our president, who wrote this on his pad as he was making the decision:
As I sat lone and musing, a friend came up and said, Cheer up, things could be worse. So I cheered up, and sure enough, Things got worse.
So he got the account group together and said, “He who angers you controls you.” He made the hard but joyous call and severed the relationship. We replaced that account very soon with a better one.
I was the head of customer service at Target Stores. They are very kind to their customers, meeting them more than half way on their problems. The benefit of the doubt is theirs.
But Target is not a jerk. While we took back almost everything, we drew a line; we recognized the repeaters and told them politely that they would be happier not shopping here any more. (“Try Kmart—”) I saw a lot of sweat-stained garments that “were never worn.” My favorite was the unused crock pot that began to reek from the chicken inside.
Small firms can be devastated by the loss of any client, so it’s understandable that they endure untold miseries. It’s a quantum leap when they first stand up and say,
“No more. There is some crap I will not stand.” Bite the bullet and get rid of the problem. Freedom comes next, and more business.
George Lemmond
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Posted in marketing | Tagged: advertising alpharetta, advertising johns creek, Alpharetta, alpharetta advertising, alpharetta marketing, appen, appen newspaper, atlanta, atlanta advertising, atlanta marketing, dunnsdenblog, GA, George Lemmond, gnfcc, greater north fulton chamber of commerce, jcba, jccc, johnks creek, johns creek advertising, johns creek business association, johns creek chamber, johns creek chamer of commerce, johns creek marketing, marketing johns creek, money mailer, Scott Dunn, super coups, Town Planner, Town Planner Calendar, townplannerga | Leave a Comment »
