Posts Tagged ‘johns creek chamer of commerce’
Posted by Scott Dunn on March 26, 2009
Be careful what you tweet! Twitter has been around for the last three years or so and has become all the rage with the Internet 2.0 crowd. One thing that I caution my clients about when they go onto twitter is this: Make darn sure you UNDERSTAND that anything you write can and will come back to bite you in your ass…so be very, very, very, very careful what you tweet about. For some strange reason many people think that because a few tweets a day are good, a tweet a minute must be better. Or because I have a thought right now, I must share it with the world. Not so says I. DO NOT tweet, just because you think you need to.
This Tweet came back to bite the person from Ketchum (New York office) who made some disparaging remarks about the city of Memphis the morning before he presented on digital media to the worldwide communications group at FedEx (150+) people. A Fed Ex employee found it, was offended by it (as well they should be) and responded as such. But wait, it gets better…they also copied the FedEx Coporate Vice President, Directors and all management of FedEx’s communication department AND the chain of command at Ketchum.
The tweet:
What not to say when your client is FedEx
The employee response:
Mr. Andrews,
If I interpret your post correctly, these are your comments about Memphis a few hours after arriving in the global headquarters city of one of your key and lucrative clients, and the home of arguably one of the most important entrepreneurs in the history of business, FedEx founder Fred Smith.
Many of my peers and I feel this is inappropriate. We do not know the total millions of dollars FedEx Corporation pays Ketchum annually for the valuable and important work your company does for us around the globe. We are confident however, it is enough to expect a greater level of respect and awareness from someone in your position as a vice president at a major global player in your industry. A hazard of social networking is people will read what you write.
Not knowing exactly what prompted your comments, I will admit the area around our airport is a bit of an eyesore, not without crime, prostitution, commercial decay, and a few potholes. But there is a major political, community, religious, and business effort underway, that includes FedEx, to transform that area. We’re hopeful that over time, our city will have a better “face” to present to visitors.
James, everyone participating in today’s event, including those in the auditorium with you this morning, just received their first paycheck of 2009 containing a 5% pay cut… which we wholeheartedly support because it continued the tradition established by Mr. Smith of doing whatever it takes to protect jobs.
Considering that we just entered the second year of a U.S. recession, and we are experiencing significant business loss due to the global economic downturn, many of my peers and I question the expense of paying Ketchum to produce the video open for today’s event; work that could have been achieved by internal, award-winning professionals with decades of experience in television production.
Additionally Mr. Andrews, with all due respect, to continue the context of your post; true confession: many of my peers and I don’t see much relevance between your presentation this morning and the work we do in Employee Communications.
Wow!!!
Did I say content was king?????? You have the power to the information highway, what you do with it is up to you. What you tweet about, will be held against you.
By the way, this happened in January. Not only is it still being discussed at the major social media events (like the one last month at Kennesaw State), but it is also still being written about. I know I always say there is no such thing as bad press, but I might have to rethink that!
Bottom line: No mater what you think about the social media space , it is here to stay. So, learn how to use it to your advantage and create something good.
Scott T. Dunn
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Posted in Social Media | Tagged: ad agency alpharetta, ad agency johns creek, advertise in alpharetta, advertise in johns creek, advertise in milton, advertising alpharetta, advertising alpharetta ga, advertising city of milton, Advertising digital advertising marketing, advertising johns creek, advertising milton, Alpharetta, alpharetta advertising, alpharetta business, alpharetta marketing, appen, appen newspaper, city of Alpharetta, city of johns creek, city of milton, city of milton advertising, city of milton business, city of milton marketing, digital advertising, digital marketing, digital media, Johns Creek, johns creek advertising, johns creek business, johns creek business association, johns creek chamber, johns creek chamer of commerce, johns creek marketing, marketing alpharetta, marketing city of milton, marketing johns creek, milton, money mailer, moneymailer, Scott Dunn, Small Business, small business advertising, small business advertsing, small business marketing, Social Media, social media advertising, social networking, sonar, sonar connects, sonnarconnects, Town Planner Calendar, val pak, valpak | 8 Comments »
Posted by Scott Dunn on November 29, 2008
Despite reports of advertising’s imminent demise, it still does work, under the ideal circumstance.
The proof. I was comfortably vegetating on my couch watching my third NFL game of the day, when a TV commercial interrupted my peace. I sprang into action, put on my Nikes, ran to my car, and raced to the nearest place where I could buy the product that alerted me to its existence.
I completed the transaction, drove expectantly homeward, and enjoyed the satisfaction of a purchase well made.
Are you longing to know what it was that awoke my latent need or instilled the urgency of my frenetic action? Or what irresistible force overcame the immovable object?
It was Arby’s. The TV situation depicted a man who couldn’t find a living soul until he found a live one. The discoveree was stuffing his mouth and explained that everybody is at Arby’s, where they are selling five Roast Beef and Cheddar Sandwiches for five bucks. That triggered me.
Why did it work for me?
- I was hungry
- I could get there quickly
- I am of their targeted audience—older, a roast beef lover
- I was a lapsed user—-hadn’t had an Arby’s in five years
- I identified with the characters. Average looking guys.
So, is this the proof that you needed that advertising can work? Yes. All you need is a product that works, the right audience, a brand that is acceptable, and an incentive. It’s obvious that timing is essential.
Technology hasn’t made advertising as we knew it passé, but it has made it tougher. Competition is fiercer, and consumer patience is thinner.
Arby’s connected with me on a late Sunday afternoon. How many commercials sped through my head, unnoticed and uncared for?
George Lemmond
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Posted in Advertising | Tagged: ad agency, ad agency alpharetta, ad agency atlanta, ad agency johns creek, ad agency miami, ad agency New York, advertise, advertise in atlanta, advertise in johns creek, advertise in milton, advertise in north fulton, Advertising, advertising agency, advertising agency atlanta, advertising alpharetta, advertising alpharetta ga, advertising atlanta, advertising ga, advertising georgia, advertising in atlanta, advertising johns creek, advertising roswell, advertising sandy springs, alpharetta advertising, Arby's, atlanta advertising, b2b advertising, buckhead, business post, city of milton advertising, digital advertising, George Lemmond, greater north fulton chamber, greater north fulton chamber of commerce, johns creek advertising, johns creek chamer of commerce, metro atlanta chamber, metro atlanta chamber of commerce, money mailer, New Media, New York, north fulton times, points north, points north magazine, print advertising, roswell advertising, savvy shoper, savvy shopper, savy shoper, savy shopper, Scott Dunn, small business advertising, Social Media, social media advertising, Town Planner Calendar | Leave a Comment »
Posted by Scott Dunn on November 18, 2008
Attached is a press release from a client, Emory Johns Creek Hospital (EJCH), who just won the E-HEALTHCARE LEADERSHIP AWARD.
We at Town Planner Calendar are both proud and honored to have been chosen to develop this project with Emory Johns Creek Hospital. I appreciate EJCH’s leap of faith in choosing our agency to help them in launching their first social media site. We at Town Planner Calendar are very passionate about Social Media and its limitless roles in procuring tangible results for our clients.
Congratulations Emory Johns Creek Hospital!!!
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FOR IMMEDIATE RELEASE Media Contact: Johnel Reid November 18, 2008
EMORY JOHNS CREEK HOSPITAL WINS E-HEALTHCARE LEADERSHIP AWARD FOR VIDEO BLOG
JOHNS CREEK, GA – Emory Johns Creek Hospital was recognized for its outstanding website at a special presentation in Orlando on November 11 during the Twelfth Annual Healthcare Internet Conference. The EJCH blog and video blog sites earned the Award of Distinction, the number one award among hospitals of 200 beds or less, in the category of Best Web 2.0/Rich Media category. “It is an honor to be recognized for our considerable efforts this past year,” said Johnel Reid, Director of Marketing for the hospital. “What began as an experiment for us, has gained momentum and produced significant results,” she added.
Emory Johns Creek Hospital’s site was chosen from among 1,100 entries by a panel of 114 judges familiar with healthcare and the Internet. “A growing number of healthcare organizations are clearly embracing the Web and emerging technologies,” says Mark Gothberg, eHealthcare Leadership Awards chairman. Gothberg notes that many organizations have invested in new sites or made significant improvements in their existing sites. “Such rich media forms as video, audio, blogs, and discussion groups are changing the landscape of Web sites,” he says.
The hospital launched its blog and video health library with the help and video production of Scott Dunn, of SONARconnects. “We know that people are changing the way they receive their news and information and we know the Internet plays a significant role,” said Reid. The team videotaped interviews with their medical staff about a variety of health related issues and then posted the videos to the Internet. “In less than four months, the 150 videos we have posted have received more than 11,000 views,” Reid said.
“Our audience can expect to see our blog continue to evolve,” said Reid. “We are finding ways to become more interactive and build relationships with our patients and the community. Healthcare marketing, at its core, is about relationships — building trust among physicians, hospitals and patients,” she said. “Traditionally, healthcare marketing has been fairly conservative. We are fortunate to have leadership that embraces this experiment ,” Reid added. “We have exciting plans for 2009 that will include improving the quality, server response and using more social media elements.”
“It’s rewarding to work with clients to help them find ways to reach their markets in new ways. The Internet is changing how people get their news, their information, even their entertainment. It is changing how people connect with each other and with the companies they choose to do business with,” said Dunn. “In the case of Emory Johns Creek, we found a way for doctors to reach their target audiences in a very personal, non-traditional way. It’s a win-win situation for everyone – the doctors get the value of knowing their messages are being heard, the audience gets the information they were looking for, and the hospital builds relationships with the communities they serve.
Emory Johns Creek Hospital is known for its state-of-the-art technology in a luxurious, hotel-like setting. Services include advanced orthopaedic surgery, joint replacement, spine surgery, 24/7 emergency care, state-of-the-art all digital imaging including a 64 slice CT, The Birth Place with Level III Neonatal Intensive Care Unit, 24-hour anesthesiologists, intensive care, advanced cardiac care, rehabilitation services and women’s services. Emory Johns Creek Hospital is home to the Atlanta Bariatric Center, designated a Center of Excellence by the American Society of Bariatric Surgeons.
For more information, please visit emoryjohnscreek.com. To find a physician close to where you live or work, call 678.474.8200
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Posted in Social Media | Tagged: ad agency, ad agency alpharetta, ad agency atlanta, ad agency johns creek, ad agency miami, advertise, advertise atlanta, advertise in alpharetta, advertise in atlanta, advertise in johns creek, advertise in milton, advertise in north fulton, Advertising, advertising agency, advertising agency atlanta, advertising alpharetta, advertising alpharetta ga, advertising atlanta, advertising city of milton, Advertising digital advertising marketing, advertising ga, advertising georgia, advertising johns creek, advertising milton, advertising roswell, advertising sandy springs, alpharetta advertising, appen, appen newspaper, atlanta advertising, b2b advertising, blog, blogs, blogs about hospitals, buckhead, city of milton advertising, digital advertising, doctor, emory, emory hospital, emory johns creek hospital, gnfcc, greater north fulton chamber, greater north fulton chamber of commerce, jcba, jccc, Johns Creek, johns creek advertising, johns creek business, johns creek business association, johns creek chamber, johns creek chamer of commerce, north fulton chamber, north fulton times, north side, North Side Hospital, points north, points north magazine, print advertising, roswell advertising, Scott Dunn, small business advertising, small business advertsing, social media advertising, Town Planner, Town Planner Calendar, Town Planner GA, townplanner, townplannerga, you tube | 5 Comments »
Posted by Scott Dunn on October 28, 2008
For those of you who missed my first blog about Joffrey’s Coffee & Tea Company, that blog can be found here: Joffery’s Coffee & Tea. In a nutshell, Joffrey’s sent out a free packet of coffee to anyone who would blog about them. I found out about it from a couple of other bloggers who found out about it from a couple of other bloggers, and so on and so on. Viral advertising at its finest!
A couple of days ago I checked my mail and found another package from Joffrey’s. This package contained Coffee 2.0, which was a great surprise. Thanks, Joffrey’s, for sending the package my way and for keeping me caffeinated.
Why am I taking the time to blog about this? Simple. Joffrey’s does not leave their success to viral advertising alone. Rather they use viral advertising as one way to touch their target market and gain exposure. Coupled with their viral marketing is their product. They do not rely on the internet alone. Instead they use the internet to connect with people, and in turn then send people their product. This allows Joffery’s the ability to measure their advertising. As most of you know, I am not a huge fan of viral marketing by itself. This is a great example of how to use viral marketing while getting your product in the hands of people who use it.
The other reason that I am blogging about this is that Joffrey’s does a GREAT job telling me a story. Let’s face it. You can buy coffee pretty much anywhere. Coffee is not a new concept and Joffrey’s understands this. They know that I will not buy their coffee because it is coffee; rather I will buy their coffee because of how their story makes me feel while I drink/purchase their coffee. They tailor their story to their target market.
Below you will see the contents of the package Joffery’s sent out. Playing off the Internet 2.0, they have Coffee 2.0, complete with UPDATES and info on HOW TO INSTALL (where do you usually see updates and info on how to install?).
Joffrey’s - all I can say is keep up the good work. Continue to grow your business virally while putting your product in the hands of your target market. Thanks for connecting with me and I look forward to your next product.
Please click on the images below and they will open up for you to read the information on the paper and on the bag. Use your browser back button to come back to this page!
I look forward to your comments.
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Joffrey’s Coffee 2.0 update instructions
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Here is to drinking Coffee 2.0 from Joffrey’s
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Posted in Advertising | Tagged: about u, ad agency, ad agency alpharetta, ad agency atlanta, ad agency johns creek, ad agency miami, advertise in atlanta, advertise in johns creek, advertising agency, advertising agency atlanta, advertising johns creek, alpharetta marketing, atlanta marketing, b2b marketing, city of johns creek, city of milton marketing, county line, county line magazine, coutnyline, direct marketing, dunn's den, dunnsden, google, Johns Creek, johns creek advertising, johns creek business association, johns creek chamer of commerce, johns creek marketing, marketing, marketing atlanta, marketing city of milton, marketing ga, money mailer, points north, points north magazine, roswell marketing, Scott Dunn, scott t. dunn, small business marketing, sonarconnects, target market, Town Planner, Town Planner Calendar, Town Planner GA, townplanner, townplannerga, val pak, valpak, viral marketing, yahoo | Leave a Comment »
Posted by Scott Dunn on August 7, 2008
“When in the course of human events, it becomes necessary for one people to dissolve the political bonds which have connected them with another—–”
This Declaration of Independence applies to employers, clients and customers as well. When you’ve had enough of a tyrannical boss, a recalcitrant client, or a thieving customer, it is your right and duty to say, “I’ve had enough. YOU’RE FIRED!”
Who ever said “The Customer is Always Right” was a fawning, sycophantic wimp.
I was with an ad agency that had a big profitable account where the ad manager was a moral deviant. He delighted in making us miserable. I talked with our president, who wrote this on his pad as he was making the decision:
As I sat lone and musing, a friend came up and said, Cheer up, things could be worse. So I cheered up, and sure enough, Things got worse.
So he got the account group together and said, “He who angers you controls you.” He made the hard but joyous call and severed the relationship. We replaced that account very soon with a better one.
I was the head of customer service at Target Stores. They are very kind to their customers, meeting them more than half way on their problems. The benefit of the doubt is theirs.
But Target is not a jerk. While we took back almost everything, we drew a line; we recognized the repeaters and told them politely that they would be happier not shopping here any more. (“Try Kmart—”) I saw a lot of sweat-stained garments that “were never worn.” My favorite was the unused crock pot that began to reek from the chicken inside.
Small firms can be devastated by the loss of any client, so it’s understandable that they endure untold miseries. It’s a quantum leap when they first stand up and say,
“No more. There is some crap I will not stand.” Bite the bullet and get rid of the problem. Freedom comes next, and more business.
George Lemmond
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Posted in marketing | Tagged: advertising alpharetta, advertising johns creek, Alpharetta, alpharetta advertising, alpharetta marketing, appen, appen newspaper, atlanta, atlanta advertising, atlanta marketing, dunnsdenblog, GA, George Lemmond, gnfcc, greater north fulton chamber of commerce, jcba, jccc, johnks creek, johns creek advertising, johns creek business association, johns creek chamber, johns creek chamer of commerce, johns creek marketing, marketing johns creek, money mailer, Scott Dunn, super coups, Town Planner, Town Planner Calendar, townplannerga | Leave a Comment »
