SONARconnects

Thoughts, ideas, comments and viewpoints about the world of Advertising, Marketing and Social Media.

Posts Tagged ‘social media agency atlanta’

Social Media Strategies – Do You Have One? Here are 5 Things That MUST Be Included!

Posted by Scott Dunn on August 12, 2010

Does your company have a Social Media Strategy? If so, you are in the minority. Unfortunately, most companies start out using social media with out having a clear plan as to what they want to accomplish.

Tactics over ride strategy and frustration quickly ensues. How many hours have you spent working in social media and not see the pay off in your bottom line?

If you are frustrated and not seeing results, this video will help you. If you have any questions please feel free to email me. I look forward to your responses!

Posted in Social Media | Tagged: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a Comment »

Lenny’s Sub Shop Selects SONARconnects to Orchestrate and Implement Social Media Strategy

Posted by Scott Dunn on October 12, 2009

PRESS RELEASE

Alpharetta, Ga.,—SONARconnects announced today it was chosen to be the social media agency of record for the Lenny’s Sub Shop franchises. SONARconnects will develop, execute and leverage the social media strategy for the 160+ restaurant franchises nationwide, including writing and posting blogs, developing and distributing tweets, and managing the company’s Facebook and LinkedIn accounts.

“SONARconnects has a heavily-referred track record of success in the social media realm,” said Holly Baker, director of marketing, advertising and public relations at Lenny’s Franchisor. “Lenny’s Sub Shop continually strives to exceed our guests’ expectations, and SONARconnects will enable us to reach them in a rapid, highly-effective and cutting edge manner.”

While the basics of selling remain the foundation for SONARconnects’ advertising and marketing efforts, the organization has cornered the social media market with a strategic format for turning marketing tactics into dollars. SONARconnects creates content for clients and helps them build trust and communities within their target markets. These efforts are monetized when the content is distributed through social media outlets.

“Our diverse client base that ranges from hospitals and medical personnel to restaurants to lawyers demonstrates our ability to leverage our social media strategy into almost any industry,” said Scott Dunn, president at SONARconnects. “Our expertise at incorporating traditional communications tools into this new world of social media gives our clients a leg up when it comes to building their brands and increasing visibility.”

About SONARConnects
SONARconnects is a total communications agency offering traditional advertising and marketing services, social media marketing and social media training. The organization prides itself at being the expert in every phase of the new marketing scene. The basics of selling are still the company’s foundation, but its knowledge of the new Social Media sets it apart. Blogs, micro-blogging, pod casts and video can help clients connect and build relationships with their customers. For more information, visit SONARconnects.

About Lenny’s Sub Shops
Since the beginning, Lenny’s commitment to quality and attention to detail has gone into every restaurant and sub sandwich. This dedication has helped Lenny’s to become one of the fastest growing sub sandwich chains in the country. Today, Lenny’s Sub Shop continues to expand throughout the United States by offering franchise opportunities. Authentic Philly Cheesesteaks & The Deli Fresh Experience™ are reasons why our loyal guests say they prefer a Lenny’s sub hands down to our national competition. Why? Lenny’s puts back what has been missing in the sub sandwich business—More Food, More Taste, More Personality!®   Lenny’s Sub Shop

Posted in Social Media | Tagged: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | 2 Comments »

Do you know the language of social media?

Posted by Scott Dunn on September 19, 2009

I speak one language. I did learn a few word of Latin in my freshman year of college. And growing up in New Orleans and spending time in Lafayette, La I learned a few choice words in Cajun French. But for the record I claim just the one.

I don’t know a single shortened word of Text (as in to txt). No desire to learn the first. But Twitter is simple enough that even I can figure it out. For those of you still working on speaking the native language of Twitinese, I offer this basic primer course.

Tweet
A tweet is simply a statement, message, or string of words composed of a 140 or less characters. It’s a slightly elongated headline, but like a headline, the more interesting the tweet the more likely someone will react and take action with it.

@username
This is your handle on LinkedIn. I’m old enough to remember when CB radio’s were the hot thing (Think Smokey and the Bandit) and every trucker and some other interesting people had creative handles. “That’s a big 10-4 Big Momma, I’ll catch you on the flip flop”. CB’s were the Texting of the 70’s.

Want to send a tweet to someone use their handle. Respond to a tweet and it adds the @ of the person you are replying to.

Unfortunately there’s a downside too. @’s done solely for the purpose of getting your marketing message are @ssinine. There enough to make me unfollow someone. If your message can’t gain traction in a regular tweet what makes anyone think it will do better by adding my @seanenelson.

Direct Message or DM
A good idea, that isn’t much use if you have a couple of hundred followers. When I first started on Twitter I tried to look at and reply to direct messages. Now the only time I do is when I’m waiting for an oil change and have nothing better to do with my iPhone.

Automated replies when you follow someone pretty much killed DM. If you want to send someone a message you’ll have better luck putting a message in a bottle than sending a DM on Twitter.

I speak one language. I did learn a few words of Latin in my freshman year of college. And growing up in New Orleans and spending time in Lafayette, La I learned a few choice words in Cajun French. But for the record I claim just the one.

I don’t know a single shortened word of Text (as in to txt). No desire to learn the first. But Twitter is simple enough that even I can figure it out. For those of you still working on speaking the native language of Twittinese, I offer this basic primer course.

Favorite
This is Twitter’s bookmark function. If you want to save a tweet to reference at a later time simply highlight the tweet and click on the star to the right. Now you can reference a past tweet. It’s also a great way to quickly find a profile.

Retweet or RT
Gold. Money. Bullseye. Retweets are one of my favorite parts of Twitter. When I write a new blog post I can somewhat judge it’s effectiveness by the number of Retweets. This is a great way to share information and recognize someone for putting good tweets out there. The viral nature of Twitter rewards interesting tweeters

Hashtag (#)
This is the Dewey Decimal system on LinkedIn. When you tweet there isn’t a category that you assign to your tweet. So if you want your tweets to be viewable based on specific searches use a hashtag.

I try to keep up with tweets about LinkedIn. At least once a day I search the term LinkedIn. I also add the #LinkedIn hashtag when I release a new LinkedIn related blog post.

TweetUp
An excuse to hit the bar on the way home from work. A TweetUp is simply a meeting of folks that see an announcement and show up at the designated location to network and share a beer .

Tiny URL
This is simply a service that allows you to shorten a URL so that you have more characters to convey your message. I’ve seen URL’s out there that wouldn’t fit on Twitter without a trim. There are several different services that will create these shortened URL’s.

Spam
The universal word for garbage. It means the same thing here as elsewhere. Another good definition of spam is “an ineffective marketing message that actually decreases your brand value and results in being unfollowed”.

That’s the basics. Learning to speak Twitinese is easier than learning Pig Latin. Now that you can speak the language fluently get busy building your community, communicating your message, and interacting in 140 characters or less.

I’m sure I’ve missed a word or two so feel free to share.

If you need help learning another language such as LinkedIn”dia”, Facebook”en”, YouTube”ish”, Flickr”oan”, and Blog”istan” call me at (404) 663-3997 or visit the SONARconnects site for more info on how we help our clients become fluent in social media/networking.

Sean Nelson

Posted in Social Media | Tagged: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a Comment »

 
Follow

Get every new post delivered to your Inbox.

Join 32 other followers

%d bloggers like this: