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Welcome To My Den
This is the new, improved and reincarnated Dunn's Den. This blog is about marketing, advertising, social media and the goings on in my local community; from MY VIEW!
I look forward to connecting with you!
Does your company have a Social Media Strategy? If so, you are in the minority. Unfortunately, most companies start out using social media with out having a clear plan as to what they want to accomplish.
Tactics over ride strategy and frustration quickly ensues. How many hours have you spent working in social media and not see the pay off in your bottom line?
If you are frustrated and not seeing results, this video will help you. If you have any questions please feel free to email me. I look forward to your responses!
Alpharetta, Ga.,—SONARconnects announced today it was chosen to be the social media agency of record for the Lenny’s Sub Shop franchises. SONARconnects will develop, execute and leverage the social media strategy for the 160+ restaurant franchises nationwide, including writing and posting blogs, developing and distributing tweets, and managing the company’s Facebook and LinkedIn accounts.
“SONARconnects has a heavily-referred track record of success in the social media realm,” said Holly Baker, director of marketing, advertising and public relations at Lenny’s Franchisor. “Lenny’s Sub Shop continually strives to exceed our guests’ expectations, and SONARconnects will enable us to reach them in a rapid, highly-effective and cutting edge manner.”
While the basics of selling remain the foundation for SONARconnects’ advertising and marketing efforts, the organization has cornered the social media market with a strategic format for turning marketing tactics into dollars. SONARconnects creates content for clients and helps them build trust and communities within their target markets. These efforts are monetized when the content is distributed through social media outlets.
“Our diverse client base that ranges from hospitals and medical personnel to restaurants to lawyers demonstrates our ability to leverage our social media strategy into almost any industry,” said Scott Dunn, president at SONARconnects. “Our expertise at incorporating traditional communications tools into this new world of social media gives our clients a leg up when it comes to building their brands and increasing visibility.”
About SONARConnects
SONARconnects is a total communications agency offering traditional advertising and marketing services, social media marketing and social media training. The organization prides itself at being the expert in every phase of the new marketing scene. The basics of selling are still the company’s foundation, but its knowledge of the new Social Media sets it apart. Blogs, micro-blogging, pod casts and video can help clients connect and build relationships with their customers. For more information, visit SONARconnects.
About Lenny’s Sub Shops
Since the beginning, Lenny’s commitment to quality and attention to detail has gone into every restaurant and sub sandwich. This dedication has helped Lenny’s to become one of the fastest growing sub sandwich chains in the country. Today, Lenny’s Sub Shop continues to expand throughout the United States by offering franchise opportunities. Authentic Philly Cheesesteaks & The Deli Fresh Experience™ are reasons why our loyal guests say they prefer a Lenny’s sub hands down to our national competition. Why? Lenny’s puts back what has been missing in the sub sandwich business—More Food, More Taste, More Personality!® Lenny’s Sub Shop
Gone are the days of idle teens and all night web-dwellers posting petty comments alongside relevant articles. Blogging is a sensation that businesses turn to as a method of smart, relevant, and budget-friendly advertising in a careful attempt to navigate their growth and survival. Today’s savvy business owners use blogging as a method of communicating carefully planned and enticing information that is designed to reel in customers.
A shop may communicate a new product, a restaurant–live band night, a bookstore–book signings. Professionals, too, can use blogs to establish credibility or relevancy among their consumer base. Doctors may use it to communicate useful information to their practice such as medical opinions concerning vaccination and autism, or to communicate timely information such as symptoms that should prompt a medical visit when the Swine Flu was spreading throughout the U.S.
But effective blogging takes time, a keen sense of business, and an intuitive approach to what customers need to hear. Hiring a professional to maintain your blog can do wonders for your business and reputation.
The benefits of maintaining a business blog are:
Search engines will rank you higher based upon your readership and how recently your content was updated. Higher rankings mean more visitors, resulting in more clients and more dollars.
You can communicate instantly and effectively with your client base, many of whom will come to rely upon your blogs as their information source.
Clients can reach you about topics relevant to them, providing feedback they may not offer in person.
You establish credibility and create a connection with your consumers, showing you are an astute and thoughtful human versus a big, inaccessible corporation.
The casual nature of blogging allows your company to gain recognition for things that may have no place in mainstream advertising. (I.e., charity work, employee profiles, product reviews, industry advice.)
Blogging communicates the culture of your organization and builds both trust and authority with your readership.
Blogs should always contain:
Relevant Information
Accurate Communication
Timely News
Frequent Updates
Proper Grammar and Spelling (limited abbreviations)
Text that is Casual and Friendly in Tone
Do you have a business blog? How are you using it as part of your social media strategy?
Leave a comment and include your business blog and I will add it to my blog roll.
